Heavy.com seems to be making a lot of noise on the web with 5.5 Million users back in February. Heavy is honed especially for young men. It mixes animation, music, video games, grainy home movies of oddball characters, supermodels in bikinis and pop culture parodies. Often, all of these elements are squished into a single two-minute clip. Advertising is everywhere.

Is this the formula that will attract a multimillion dollar offer from a big media firm? [NYT]