We had bets going here on how long it would take until Rupert Murdoch and his underlings to start looking at ways to milk us on Myspace. The media giant already is devising plans to make the site even stickier and more profitable, possibly by acquiring so-called "Web 2.0" properties, enabling transactions between members and adding subscription offers.

"We're looking for technologies or feature sets that give users tools to participate in the media rather than just sit back," Ross Levinsohn, president of News Corp.'s Fox Interactive Media unit, told the annual Bank of America Media, Telecommunications and Entertainment Conference here Thursday.

Ok so we should all prepare to pay some kind of monthly fee people!!. [Reuters]