He was dubbed the "Anti-Murdoch" by Businessweek back 2004, he is a registered democrat, why in the world is Peter Chernin President and Chief Operating Officer of NewsCorp? We rarely see or hear Peter Chernin unless its on a earnings call. He rarely does interviews and We can't remember seeing him on the cover of any major business magazine . But he is the man who finally pushed out Rupert Murdoch's son Lachlan (allegedly) and he has accomplished quite a bit too. He is a power player and he is the man who helps to make some of Rupert Murdoch's wishes come to life cause who really wants to make the old guy mad right? Here is a run down of some great Chernin moments and maybe one dumb one.........maybe:

Chernin was a key negotiator when News Corp. won regulatory approval for its $6.6 billion deal to buy control of the DirecTV Inc. satellite service. But Chernin can take off the gloves when needed: He and Cox Communications Inc. CEO James O. Robbins traded nasty barbs over News Corp.'s planned double-digit price hike for its Fox Sports Networks channels. Chernin won a 10% increase and Cox's pledge to carry more Fox channels. Some think Chernin could run Walt Disney Co. if Chairman Michael D. Eisner leaves. But Chernin says he's happy right where he is, getting paid $17.3 million to serve as good cop to Murdoch.

Businessweek 04