''We're going to show the television people want to see,'' said Carlos Barba, the former Univisión and Telemundo executive who is chief executive of Buenavisión. ``We're going to have local flavor with network efficiency.''

The venture's corporate parent is Caribevisión Holdings, a partnership between Barba and Mexico's Grupo Pegaso, whose principal is Alejandro Burillo Azcárraga. Burillo, the cousin of Grupo Televisa Chairman and Chief Executive Emilio Azcárraga Jean, worked at Televisa until selling his stake in the media company in 1999. He has since formed his own conglomerate of various businesses.