We don't think Jared "The Kush" Kushner and company will lose any sleep over David Carr's article in this morning's New York Times at all but Carr gets into why the paper may have lost its New Yorkness among other things. He also seems to accuse the publishers of getting too tabloidy. So when will a revamped website go live? Looks like The Kush didn't quite coordinate on this one. Perhaps a new site should have launched with the new print format!

The trademark cover still exists inside a tabloid wrapper, but it is hidden and diminished now. The new wrap is short on words and seems to exist primarily to create a front-page ad space (all the rage now) and to tie the mediacentric front of the newspaper to its back, where real estate is now treated as other tabloids treat sports.

But The Observer’s first whack at tabloid headline writing is something less than successful. “Hil Drill: It Takes a Chill” is buttressed by “Location, Location, Location!,” an unpardonable lapse into cliché from the best-headlined paper on the planet. Carving out the “wood” for a tabloid — the large, main headline that is supposed to make a newspaper jump from the rack — looks easy, but it is not. The Observer will need a new lexicon to compete in this dark, arcane art.

A Cheeky Broadsheet’s Tabloid Makeover [NYT]