"This is a whole new way to get an audience that's not reading as much as they did in the past to get to know the characters in a novel" - MIKE EISNER

BY SDH
Dethroned Disney CEO Michael Eisner is still working at cementing his post Disney act. Fresh off a win for bubble gum, baseball card maker Topps, Mike's Internet production studio, Vuguru is teaming up with book publisher G.P. Putnam's Sons to turn "Foreign Body," a book by Robin Cook into a digital movie, the first of its kind. The book is about a series of unexplained deaths in foreign hospitals. Hmmm sounds interesting, but it would be nice to watch the movie right through without having to go through 50 separate 2 minute webisodes.

Set to debut on May 27, a new Webisode will air every Monday through Friday for 10 weeks, with the finale premiering on August 4 and the book hitting store shelves the next day. Advertising will be sold against the Webisodes.

DIGITAL DREAMERS [NYP]