Spin magazine partners with Myspace, acts as if deal is so ground breaking

BY Media Wire Daily On Thursday, February 07, 2008
-BY SDH
Like the industry it cover's, music magazine SPIN in an attempt to stay above the rough waters has teamed up with Myspace (who isn’t teaming up with a social networking site these days?) to launch a free digital version of its magazine. The magazine claims that since it quietly launched the digital edition on myspace via digital magazine producer Texterity a week ago, page views has jumped, that’s good and dandy, but we just hate when people speak of these little cliché deals as if it's so ground breaking. The only thing that is different about this deal is that Spin decided to launch their digital edition on Myspace while FADER went with iTunes. What would have been ground breaking is if SPIN launched their digital edition on MTV.com or something, ok that wouldn't be a big deal either. Good move though kids, don’t be too cocky.

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