BY LIZAs some media companies rush to reinvent themselves and throw together new revenue sources like charging consumers to access content online, Disney CEO Bob Iger believes doing such things is anti consumer. But Iger can say this because Disney reported 2008 sales of $37.8 billion and just announced that it spent $18 million to acquire Toronto-based new media outfit Kaboose, and seems to be in better shape than it's competitors. This is due to the fact that Disney has more consumer turnover than probably any other media company in the world, oh yeah and acts like The Jonas Brothers. So Iger probably thinks that whats good for the goose is good for the gander. Iger would hit major resistance from kids and their parents if he even attempted to put up paid walls on Disney.com or other kid targeted online Disney properties. Companies like News Corp, Time Warner, Viacom and others, can probably get away with it. But there has to be some value to the content they are being charged for. In other words consumers don't want to pay for something and then go else where and see the same thing for free. But these companies should tread lightly on this issue as consumers are very careful what they're spending money on, and content on the web is way down at the bottom of their list.
