MWD HEADER RESP AD

80 Year Old Consumer Reports Goes Under The Knife

MEDIAWIREDAILY.COM
Consumer Reports is getting a makeover in an effort to expand its digital readership. The publication which currently has 3.8 million print subscribers and 3.2 million digital subscribers is also prepping the roll out of a new ratings system and multiple pricing for membership subscriptions. With video a major part of the strategy for many publications, its no surprise that Consumer Reports will also be producing more videos and distributing them across across multiple digital platforms.
Starting with the November issue, gone are the large black letters, replaced by more streamlined lettering and larger graphics. Despite the digital changes and investment, there are no plans to eliminate the print magazine, Tellado says. “We’re finding that a good portion of people still like it. We’re investing in it. We have stable readership,” she says.

more»

[post_ad]

GET THE MEDIA MORNING
NEWSLETTER


80 Year Old Consumer Reports Goes Under The Knife Reviewed by Editor on 9:44 AM Rating: 5
© 2016 MediaWireDaily.com a STUN Digital property

Contact Form

Name

Email *

Message *

Powered by Blogger.