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Your Media Morning: Hearst Tower Goes Digital, Twitter Laying Off Staff in India, Viacom’s Stock Downgraded Following Decision on Paramount

BLOOMBERG MEDIA ADDS NEW DIGITAL INNOVATION ROLE, INSTALLS MICHAEL SHANE AS GLOBAL HEAD
Bloomberg Media is big on "Global Head" titles because it emphasizes an individual's role within the company and and across its many tentacles around the world. The latest "Global Head" title to be added is for Digital Innovation and the company has promoted its managing Editor of Digital Michael Shane to fill it.

JASON CALACANIS' INSIDE RELAUNCHES AS NEWSLETTER NETWORK
Jason Calacanis' Inside has undergone what will now be its third makeover. Inside was first launched as a news app during the news app flood that included other apps like Circa. When that failed Inside was then relaunched as a newsletter.

VIACOM'S STOCK DOWNGRADED FOLLOWING DECISION TO HOLD ON TO ALL OF PARAMOUNT
Analysts at Stifel downgraded Viacom to hold from buy Monday, on reports the media and entertainment company is no longer interested in selling a stake in its Paramount Pictures film business. Holding on to the struggling film business “creates near-term challenges.”

ESPN LAUNCHES BILINGUAL SPORTS SHOW IN EFFORT TO REACH LATINOS
SPN is launching its first bilingual sports news show, aimed at the growing audience of Latino viewers in the United States. Starting Sept. 26, cable network ESPN2 will air “Nación ESPN,” a one-hour weekly program. Although the show will be presented in English, guests appearing on “Nación ESPN” can speak in Spanish if they prefer.

NETFLIX WILL ARRIVE ON COMCAST CABLE BOXES IN A FEW DAYS
Comcast said it will begin to integrate Netflix on its X1 platform “[i]n the next few days” as a beta that will appear in the “Comcast Labs” section that provides access to apps and services prior to their wide commercial launch. In a joint blog post, the Comcast and Netflix engineering teams noted that Netflix fare will be accessible alongside Comcast’s live TV and VOD content.

WALL STREET WILL DISTRIBUTE ITS DAILY SHOT NEWSLETTER TO SUBSCRIBERS
The Wall Street Journal will begin distributing the Daily Shot email newsletter exclusively to its subscribers beginning Nov. 1. Founded in May 2014, the Daily Shot is read by traders, central bankers, risk managers, wealth advisors and institutional investors with 35,000 subscribers worldwide.

TRIBUNE OFFERING STAFF BUYOUTS
Tribune has begun offering buyouts to employees at all of its local stations. “We are always looking to operate as efficiently as possible, and we are doing more and more across our TV stations with technology,” a Tribune spokesperson said. “I can confirm a small number of employees at our stations have been offered voluntary buy-outs.”

TWITTER AND FACEBOOK RAKING IN PRESIDENTIAL DEBATE AD DOLLARS
Facebook and Twitter are expected to reap millions of dollars in ads from campaigns and special interest groups looking to advertise on social media during the upcoming presidential debates.

BBC NEWS IS ROLLING OUT VERTICAL VIDEO VIA ITS APP
As short-form, on-demand video continues to boom online, BBC News is revamping its mobile app with “Ten to Watch,” a new video initiative that will feature ten vertical videos, designed to summarize the broadcaster’s top stories. “We have been thinking about how we adapt our video storytelling in the smartphone age.”

TWITTER LAYING OFF EMPLOYEES IN INDIA
Twitter said on Monday it would lay off some employees and halt engineering work at one of its development centers in India’s technology hub Bengaluru. The layoffs will impact less than 20 employees at the development center, according to a source familiar with the matter.




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Your Media Morning: Hearst Tower Goes Digital, Twitter Laying Off Staff in India, Viacom’s Stock Downgraded Following Decision on Paramount Reviewed by Editor on 9:30 AM Rating: 5
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