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Your Media Morning: “Brangelina” Divorce Could Bring About Temporary Newsstand Bounce For Publishers, Consumer Reports Gets a Makeover









CONSUMER REPORTS GETS A MAKEOVER
Consumer Reports, the 80-year old product review publication, will undergo a comprehensive makeover in an effort to to broaden digital readership, including a new ratings system and a variety of pricing options. With fewer readers opting for print magazines, the changes are meant to widen its presence in old and emerging digital platforms. The magazine has never relied on print advertising for revenue, so the print ad market volatility has been less of a factor in its redesign.
 
TIME INC CUTS PEOPLE MAGAZINE'S COVER PRICE BY $1
Time Inc., under pressure to boost revenue, is taking an odd route: It’s cutting the newsstand price of People, its most profitable title, by $1. People will sell for $4.99 rather than $5.99 at supermarkets and other newsstands, and for $5.99, down from $6.99, at airports and transit hubs.

NEWSCORP LAUNCHING DIGITAL WOMEN'S BRAND IN AUSTRALIA
News Corp.’s digital network, News DNA, will launch a female digital platform in 2017 led by former Pacific Magazines editor Felicity Harley. With women’s magazines flailing, the move to digital in this category could be beneficial for News Corp., if it can combat the competition.

PUBLISHERS STILL CAN'T FIGURE OUT HOW TO MONETIZE PLATFORMS
Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader revenue and advertising continues to bedevil them.

HERE'S HOW MEDIA COMPANIES ARE USING INFLUENCERS TO BUILD EDITORIAL BRANDS
Marketers aren’t the only people turning to influencers to help build their brands. Thanks to a confluence of industry trends — more emphasis on content distribution, influencer marketing becoming a stable part of the marketing mix, the rise of video — media companies are tapping influencers to try to build editorial brands around them too.

COMCAST CEO BRIAN ROBERTS AND NETFLIX CEO REED HASTINGS SPENT TIME GETTING TO KNOW EACH OTHER
Brian Roberts says he spent time with Reed Hastings after the companies "occasionally didn't see eye-to-eye," with the cable giant making a conscious decision "to aggregate other people's content." Comcast chairman and CEO Brian Roberts on Tuesday at an investor conference lauded NBCUniversal for exceeding all his performance expectations and touted the cable giant's integration of Netflix via an app on its set-top boxes.

PBS NAMES DIGITAL/MARKETING CHIEF
Veteran publicity and marketing executive Ira Rubenstein has been named PBS' chief digital and marketing officer, network president and CEO Paula Kerger announced Monday. Rubenstein and his team will oversee acquiring, retaining and engaging audiences for the benefit of PBS member stations.

ATLANTIC MEDIA BEEFING UP CITYLAB.COM
In a memo to The Atlantic's staff, president Bob Cohn announced a significant investment in CityLab.com, hiring the site's first general manager, Robert Bole, who with our editor Sommer Mathis will lead an editorial and business expansion of the site. We'll increase editorial, sales, and product staff with the intention of quickly doubling both audience and revenue, forming new partnerships, and increasing the global focus of the site.

COSMOPOLITAN EXPERIENCES SOCIAL MEDIA BACKLASH AFTER COMPACT CAR REVEAL
The Seat Mii by Cosmopolitan was developed as part of an 18-month collaboration between the brand’s global creative team, and the publisher's regional editors with help from readers across the UK and Europe. Reader surveys, product testing and more were used to design the final product, which the company has described as an "aesthetically pleasing car with personality."

ARIANNA HUFFINGTON'S THRIVE GLOBAL BRINGS ON TIME INC DIGITAL WUNDERKIND
Arianna Huffington’s new wellness startup Thrive Global has set an official launch date of Nov. 30. The latest big name to come aboard is Callie Schweitzer, who will join as managing editor. Schweitzer has a reputation as a digital media wunderkind. She spent the last three years at Time Inc.

PEOPLE AND US WEEKLY MISSED OUT ON THE  BIG "BRANGELINA" DIVORCE STORY FOR THEIR PRINT EDITIONS
"The divorce isn't People's cover story because we closed the issue last night," a spokesperson for the magazine told CNNMoney. "However, we are covering the story nonstop 24/7 on People's digital platforms."

VOX MEDIA PREPS INTERNATIONAL EXPANSION
Vox Media Inc., the company that operates The Verge and Recode technology news sites, is preparing to expand internationally, following other outlets popular with millennials in bringing U.S. brands to foreign markets. Vox has tasked Jonathan Hunt, who joined two years ago from Vice Media Inc., to sound out opportunities abroad, Chief Executive Officer Jim Bankoff said in an interview in Germany. Currently, more than two-thirds of Vox’s website traffic originates in the U.S.
MICROSOFT'S BING WILL POWER CBS INTERACTIVE WEBSITES
Bing will power search services for CBSi Web properties in seven markets worldwide, the companies announced Tuesday. The partnership will allow advertisers to reach an increasing percentage of the U.S. and global consumers searching for information and answers on products, services and events through Bing Ads on sites such as CNET.com, MySimon.com, Search.com, Store.com, ZDsearch.com, Findarticles.com and Searchnow.com.

FACEBOOK AND PUBLISHERS, STILL FRENEMIES
With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.

JANICE MIN AND LYNNE SEGALL TALKS
I respect people in publishing who like and read the content. Lynne brings a metabolism to the environment that’s akin to mine. Also, she likes and appreciates news, which is a big part of what we do. The thing I value in Lynne as a publisher is she’ll absorb the brunt of people who complain to her about certain stories we do. She doesn’t care. She says, “Gotta talk to Janice.” That’s a radical shift for anyone who’s worked at a trade. Because of her love of content, she has a healthy respect for editorial boundaries.

VICE MEDIA'S VICELAND CHANNEL STRUGGLES IN UK DEBUT
 Viceland made a very quiet start to life on British television. Vice’s television channel launched on slot 153 on Sky late Monday morning. The ratings figures show that Viceland had a 0% share of 16 to 34 year olds between 8 p.m. and 2 a.m. This is Vice’s heartland millennial audience.

NETFLIX IS AIMING TO MAKE HALF OF ITS CONTENT OFFERINGS ORIGINAL PRODUCTIONS
Netflix is driving toward having half the content on its streaming service be original productions over the next few years, with the other 50% representing licensed TV shows and movies, CFO David Wells said. “We’ve been on a multiyear transition and evolution toward more of our own content.”

NEW YORK TIMES EDITOR PROMISES TO CALL OUT TRUMP ON LIES
In at least five articles in the New York Times on Sept. 17, including the lead story in the print edition, the words “lie,” “false,” “falsely claimed” and “untrue” appeared in headlines, lead paragraphs and top sections of the paper’s Trump coverage. “We have decided to be more direct in calling things out when a candidate actually lies.”


-Good Morning




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