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Your Media WeekEnd: Gus Wenner Prepares to Take The Wheel at RollingStone Magazine, Betting Big on Newsletters, All Eyes on Conde Nast


ANXIETY GROWS AS CONDE NAST READIES MAJOR REORG
It's not just Time Inc that is going under the knife trying to remake itself. Other companies like Hearst have also been making major changes like eliminating the role of publisher among other things. Next up to announce some major changes will be Time Inc neighbor Conde Nast which has hired advisory firm MediaLink -aka-  the “shadowy overlords”...
WAIT...SAY WHAT NOW?

"Journalism based on gossip or rumors is a form of terrorism "
-THE POPE
GIZMODO MEDIA GROUP IS BORN, NEWS CORP'S RAJU RARISETTI INSTALLED AS CEO
Narisetti is effectively taking over for Nick Denton, who founded Gawker Media and ran it for over a decade. Narisetti is currently the senior vice president of strategy at News Corp, the Murdoch family's print and digital media company...

SERIAL ENTREPRENEUR JASON CALCANIS IS BETTING BIG ON EMAIL NEWSLETTERS
Jason Calacanis' Inside has undergone what will now be its third makeover. Inside was first launched as a news app during the news app flood that included other apps like Circa. When that failed Inside was then relaunched as a newsletter...

BLOOMBERG MEDIA ADDS ANOTHER GLOBAL HEAD TO THE ROSTER
Bloomberg Media is big on "Global Head" titles because it emphasizes an individual's role within the company and and across its many tentacles around the world. The latest "Global Head" title to be added is for Digital Innovation...

HEARST TOWER IS GOING ALL DIGITAL, LITERALLY
Hearst Tower will feature a wraparound LED installation that will broadcast programming from Hearst's newspapers, magazines and partners. The melding of new and old media, print and digital, will soon play out on the facade of the headquarters of one of New York’s print publishing mainstays.

TIME INC RELAUNCHED THE LIFE MAGAZINE BRAND VIA A NEW VR PROJECT CALLED "LIFE VR"
Life an iconic brand within the Time Inc stable of brands is getting another go round thanks to a new virtual reality project called "LifeVR". The project features the Ken Burns documentary titled...

CONSUMER REPORTS GOT A MAKEOVER
Starting with the November issue, gone are the large black letters, replaced by more streamlined lettering and larger graphics. Despite the digital changes and investment, there are no plans to eliminate the print magazine...

PEOPLE MAGAZINE SHAVED A DOLLAR OFF ITS COVER PRICE
Time Inc which is on the constant hunt for revenue has decided to cut the cover price of its biggest and most profitable magazine, People. The cover price of people which missed the big "Brangelina" divorce...

BLOOMBERG MEDIA AND TWITTER EXPANDED THEIR PARTNERSHIP TO INCLUDE THE LIVE STREAMING OF THE UPCOMING DEBATES
Twitter will stream Bloomberg Television’s live broadcast of the scheduled U.S. Presidential and Vice Presidential debates, beginning on Monday, September 26th. The stream will also include special Bloomberg Politics programming thirty minutes...

SPIN MEDIA SOLD OFF THREE OF ITS ENTERTAINMENT WEBSITES TO HIVE MEDIA
Spin Media which has been in a downward spiral for sometime now announced about a month ago that it was putting itself on the block. No one really knew what that meant as far as how the company would proceed. Would it shop itself as a whole or sell off its websites one by one or group by group...

VIACOM'S INTERIM CEO WON'T BECOME ITS PERMANENT CEO
Tom Dooley is about to make history for the shortest time served as CEO of a major media company. Mr. Dooley ascended to the top of Viacom, a one time pop culture media giant after his boss Philippe Dauman was forced out after a decade of decline. Mr. Dooley had foolishly hoped to become the company's permanent CEO, totally ignoring the fact that as COO under Dauman, he is almost equally responsible for the fall of the company.

TWITTER GETS SERIOUS ABOUT SELLING ITSELF TO A MIGHTY DEEP POCKETED BUYER LIKE GOOGLE
Today twitter is getting a much needed shot in the arm as far as its stock performance thanks to the fact that the company has officially begun discussions about selling it self. Two of the companies Twitter is talking with are said to be Google and Salesforce which has kicked the company's stock up 21 percent, bringing it to a market cap of $16 billion...

CONDE NAST RELAUNCHED SELF.COM
Self.com has revealed a full-scale relaunch, replete with new editorial features, expanded offerings for advertisers, and a reimagined user experience. “The website wasn’t living up to the expectations that our audience demanded,” said executive digital director Carolyn Kylstra, “and we needed to make it as good as it possibly could be.”

WILL PRINT BECOME JUST WEEKEND ART?
Over the last few years, there has been a wave of redesigns. Legacy newspapers like the Danish Berlingske, Norwegian Aftenposten, the Argentinian La Voz, and even the oldest newspaper in the world, the 361-year old Dutch Haarlemsche Courant, have had a make-over to remain relevant within a multi-platform world. Pleased with the recent activity in print, Mario Garcia, CEO and founder of global media consulting firm García Media, told us that - rather than just a redesign

DISCOVERY COMMUNICATIONS IS DEVELOPING A "NETFLIX" OF SPORTS
Discovery aims to create a “Netflix for sports.” The cable giant is looking to exploit its Olympics rights in Europe after snapping up broadcast and distribution rights for four games starting in 2018. CEO David Zaslav told investors that Discovery-controlled Eurosport plans to roll out a direct-to-consumer streaming service.

FACEBOOK LIED ABOUT VIDEO AD VIEWS
Big ad buyers and marketers are upset with Facebook after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years. Publicis Media was told that the earlier counting method likely overestimated average time spent watching videos by between 60% and 80%.

NEWS CORP SAYS DESPITE ALL THE DIGITAL NOISE, ITS NEWSPAPERS ARE STILL POWERFUL
News Corp. is determined to make the media company more digital and global, but CEO Robert Thomson said newspapers remain powerful platforms. “Happiness is weakness,” he added. “The minute you are satisfied you are complacent. I try to avoid happiness at all costs.”


 Enjoy the first WeekEND of the fall Season!
 
SHARE YOUR TIPS/NEWS HERE» : EDITOR@MEDIAWIREDAILY.COM



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Your Media WeekEnd: Gus Wenner Prepares to Take The Wheel at RollingStone Magazine, Betting Big on Newsletters, All Eyes on Conde Nast Reviewed by Editor on Saturday, September 24, 2016 Rating: 5
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