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Time Inc Cuts The Cover Price of People Its Most Profitable Magazine in an Effort to Reverse an Almost 12 Percent Collapse of Newsstand Sales

Time Inc which is on the constant hunt for revenue has decided to cut the cover price of its biggest and most profitable magazine, People. The cover price of people which missed the big "Brangelina" divorce story because it had already put its next issue to bed, has cut its cover price from $5.99 to $4.99 on regular newsstands and from $6.99 to $5.99 for airport, and major transportation hubs. Time Inc chopped the price by a $1 with its finger crossed and hopes that a cheaper People will drive up single copy sales.


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Time Inc Cuts The Cover Price of People Its Most Profitable Magazine in an Effort to Reverse an Almost 12 Percent Collapse of Newsstand Sales Reviewed by Editor on Wednesday, September 21, 2016 Rating: 5
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