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David Zinczenko Pumps New Digital Life into Luxury Men's Magazine 'BestLife'

David Zinczenko was the launch editor for BestLife magazine at Rodale back in 2004. Then five years after that, the magazine folded due to financial constraints. Then Rodale sold the brand to another company. Then David Zinczenko tracked down the new owner offering his expertise in magazine launches only to end up buying the thing. Now he's relaunching the publication as a digital destination for men, and shockingly its target audience is not millennial. In fact Mr. Zinczenko is targeting the mature man, guys his age, -aka- Gen-Xers who he believes have been ignored due to the mad dash of everyone going after the younger eyeballs. He's hoping with a more mature audience of career professionals, husbands and fathers, luxury brands will come with their ad dollars in hand.
The new Best Life covers topics like charity, careers, fatherhood, marriage, style and finance, mostly in list form (think "40 Things You Should Do in Your 40s," "6 Great Personal Finance Apps for 2016," "15 Flashworthy New Wallets"), although as the site matures, Zinczenko plans to lessen the focus on lists and expand into areas like investigative journalism and fiction. By next spring, Best Life could start rolling out products like ebooks, apps and digital subscriptions—and, eventually, maybe even a print magazine.
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David Zinczenko Pumps New Digital Life into Luxury Men's Magazine 'BestLife' Reviewed by Editor on 10:47 AM Rating: 5
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