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Your Media Morning: Conde Nast Cuts And Consolidates, Facebook Squeezing Out Publishers? Snapchat is Done Sharing With Its Media Partners

WITH NATIVE ADS POSTS, FACEBOOK CUTS OUT THE MIDDLE MAN (PUBLISHERS)
For publishers, sharing native ads (or “branded content,” in Facebook parlance) now comes with a caveat: They have to tag the brand in the post. When a publisher tags a brand, that brand’s marketing team gets access to the post’s insights, which means they can see metrics like reach, clicks, and cost per click (CPC) if the publisher turned the content into “sponsored post” to promote it to a larger audience. The brand could even pay to turn it into a sponsored post itself, using a new tool called Handshake.

AVENUE MAGAZINE INSTALLS BEST SELLING AUTHOR MICHAEL GROSS AS ITS NEW EDITOR IN CHIEF
Best-selling author and veteran journalist Michael Gross has landed the editor-in-chief job at Avenue, replacing Daisy Prince who had the job for four years. The magazine — which expanded to the Hamptons with summertime issues, Avenue on the Beach, and to South Florida with two on-the-beach issues during the winter — is going to cut back to nine issues per year while expanding its digital presence.

TIME INC REPLACES ITS CFO
Newly installed Time Inc CEO Rich Battista continues to put in place his dream team at the 93 year old publishing company. Mr. Battista is slowly dismantling the leadership team put together by former CEO Joe Ripp when he took over back in 2013 and putting in place individuals to help him accelerate the company's digital transformation.

CONDE NAST UPS ITS VP OF ENGINEERING TO CTO
Conde Nast which seems to be in the beginning stages of a major management overhaul is upping its VP of engineering Ed Cudahy to Chief Technology Officer. This promotion follows the departure of two top Conde Nast execs...

IN A SURPRISE MOVE, NEW YORK DAILY NEWS REPLACED ITS EDITOR IN CHIEF
Daily News editor in chief Jim Rich is exiting the newspaper after a little more than a year in the top masthead slot, and will be replaced by Arthur Browne, a longtime News fixture who finally takes the reins after years effectively serving as the tabloid's perennial no. 2.

VIACOM MOVES TO HAVE SHAREHOLDER LAWSUITS SQUASHED
On Monday, Viacom responded to shareholder lawsuits filed in July and August and then consolidated. The lawsuits seek to hold Viacom and some of its departing executives like Philippe Dauman and Thomas Dooley legally responsible for failing to protect the company's shareholders from Redstone's incapacity and inevitable demise.

TIME INC'S FOOD AND WINE AND BROOKLYN DIRECT BUDDY UP FOR 'BROOKLYN FOOD AND WINE FESTIVAL' AT BARCLAYS CENTER
A celebration of the distinctive, diverse and extraordinary culinary culture of Brooklyn, the festival’s jam-packed program will showcase the borough’s vibrant food scene, bringing together 150 of the area’s best restaurants, chefs, artisans and purveyors. Also appearing will be celebrity chefs and food-world luminaries such as Mario Batali, Tom Colicchio, Carla Hall, Nilou Motamed, Gail Simmons and Frank Castronovo and Frank Falcinelli.    

AFTER FAILING TO SELL ITSELF, TWITTER SHIFTS FOCUS TO VR, WITH NEW HIRE
Twitter seems to be slowly building up its AR/VR hires as its other real-world hopes and dreams rise and fall around it. News broke today that the company has hired former AngelHack founder Greg Gopman to start working on virtual reality efforts at the company. Twitter has yet to really announce any major initiatives on the VR/AR front—sure, they may have tested a 360 video or two—but it largely seems like their attention has been focused on other items like the rampant abuse and harassment on the platform.

FACEBOOK NOW LETS USERS OFFICIALLY ENDORSE A PRESIDENTIAL CANDIDATE (GET READY TO BE UNFRIENDED)
You may already "like" a 2016 presidential candidate's page on Facebook, but the social network is now letting you go a step further by outright endorsing them to your friends.

RODALE CEO MARIA RODALE IS BUSY PROMOTING HER NEW COOK BOOK
Anyone can cook from scratch with fresh ingredients. "It's almost like people are afraid to cook simply, but trust me you can't beat organic homemade food," says Maria Rodale, CEO of Emmaus' Rodale Inc. and author. Rodale is out to prove this premise in her new cookbook, "Scratch: Home Cooking for Everyone Made Simple, Fun, and Totally Delicious."
 
SNAPCHAT WANTS TO STOP SHARING AD REVENUE WITH "MEDIA PARTNERS"
Snapchat says it’s done sharing with media companies. The red-hot messaging app wants to make a major change in the way it works with companies who supply it with content for its “Discover” section. Instead of sharing ad revenue that section produces, Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself.

ONE TIME MEN'S PRINT MAGAZINE FHM IS BACK, AS A WEBSITE OF COURSE (WHEN WILL CARGO COME BACK?)
It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the magazine folded last year, recently reintroduced FHM as a digital-only destination in the U.S.
YOU CAN NOW SCHEDULE LIVE VIDEO ON FACEBOOK
Live video is great and all, but it’s not very useful if most of your audience doesn’t know when you’re planning on streaming. Facebook is addressing that problem by introducing official scheduling feature for Verified pages; users can be notified about videos up to a week in advance.


-Good Morning
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Your Media Morning: Conde Nast Cuts And Consolidates, Facebook Squeezing Out Publishers? Snapchat is Done Sharing With Its Media Partners Reviewed by Editor on 7:00 AM Rating: 5
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