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Your Media WeekEnd: The TimeWarner of Digital Media? / BestLife Magazine is Back / Conde Nast Shake Up / Snapchat Boots Publisher Content…

TWO TOP CONDE NAST EXECS ARE OUT, MORE TO FOLLOW?
Like Time Inc, Conde Nast is undergoing a dramatic management makeover to ensure it has a spot to stand on the digital stage. Gone are the big print budgets and idling black town cars. Also gone, or going are the executives rooted in the company's print history. 
WAIT...SAY WHAT NOW?

"I want these brands to become trip-over brands. Vice has done a better job at that than everyone else"
-GROUP NINE MEDIA CEO BEN LERER ON HIS VISION FOR THE NEW COMPANY
DAVID ZINCZENKO PUMPS NEW DIGITAL LIFE INTO LUXURY MEN'S MAGAZINE 'BESTLIFE'
David Zinczenko was the launch editor for BestLife magazine at Rodale back in 2004. Then five years after that, the magazine folded due to financial constraints. Then Rodale sold the brand to another company. Then David Zinczenko tracked down the new owner offering his expertise in magazine launches only to end up buying the thing.

SNAPCHAT IS MORE POPULAR WITH TEENS THAN FACEBOOK, BUT....
It's not all bad news for Facebook, however. Instagram increased in usage this year. About 74 percent said they used it at least monthly in the spring survey; during the fall survey, 79 percent said they did.

TIME INC JUST PUT ITS BRANDS IN FRONT OF 50 MILLION MORE PEOPLE
Time Inc, through a partnership with table side tablet maker Ziosk will see its brands put in front of new audiences. The companies have entered into what is being dubbed a groundbreaking marketing and distribution...

CONDE NAST'S FIRST EVER CHIEF BUSINESS OFFICER/PRESIDENT OF REVENUE STARTS ON MONDAY
The cat's out the bag that some major changes are coming to Conde Nast. The company brought in MediaLink to help it shape its future and orders editors to tighten up the budgets in an effort to shave $30 million off of it. Now the company has announced that it has installed its first ever

UNIVISION WHICH BOUGHT GAWKER'S WEBSITES INSTALLS DODAI STEWART AS EDITOR IN CHIEF OF FUSION
Dodai Stewart has finally landed at the top of a masthead. She has been upped at Fusion to Editor in Chief, replacing Alexis Madrigal who is moving into an editor at large role. Back in 2014 when it was announced that she would not be ascending to the top of Jezebel,

SNAPCHAT IS GIVING PUBLISHER CONTENT THE BOOT, PUTS USER CONTENT ON TOP
Some publishers who were part of the mad dash to Snapchat Discover may not be happy with the fact that the company made some changes to its app that now pushes their content below the content of users on the 'Stories' page which...

TIME INC IS BRINGING BACK A FAMILIAR FACE TO FILL A NEWLY CREATED ROLE
Time Inc has created a new role at the company and is bringing in Time Inc Vet Judith Hammerman to fill it. Under the title of VP of Global Data Commercialization Ms. Hammerman will work to monetize commercial data and provide solutions for advertisers.

VICE MEDIA RELAUNCHED VICE NEWS TO GO ALONG WITH ITS SHINY NEW NIGHTLY NEWS SHOW ON HBO
The major change to Vice’s news site is that there is only a single column on the site, displaying Vice videos and stories in what is similar to a Facebook or Twitter feed. The stories are accompanied with gifs, illustrations or images.

NEW YORK TIMES PUBLISHER 'PINCH' SULZBERGER LOOKS TO STAND DOWN
While there is no mandatory retirement age at the New York Times Co., tipsters say Sulzberger, known as Pinch, will soon step aside from the role he has held for nearly 25 years. And no prizes for those who correctly guess who’s next in line.
NOBODY MAKES TIME INC WAIT, NOT EVEN SOCIAL MEDIA/TECH BEHEMOTH FACEBOOK WHEN IT COMES TO MONETIZING FACEBOOK LIVE
Some publishers who jumped on Facebook Live are still waiting to see how the social media/tech giant will allow them to monetize the live streaming feature. But not Time Inc. MORE»
TEXAS MONTHLY SOLD FOR $25 MILION
Emmis Communications Corporation today announced the signing of an agreement to sell the assets of Texas Monthly to an affiliate of Genesis Park, LP, a partnership founded by Paul Hobby, for $25 million, subject to working capital adjustments. The nationally recognized authority on life in the state of Texas, Texas Monthly has won 13 National Magazine Awards and has chronicled life in contemporary Texas since 1973.

PUBLISHERS ARE ENJOYING GOOGLE AMP TRAFFIC
If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles. In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News.

VERIZON COULD POSSIBLY BACK OUT OF YAHOO ACQUISITION BECAUSE OF HACK
Verizon said it has a “reasonable basis” to believe Yahoo’s massive data breach of email accounts represents a material impact that could allow it to withdraw from the $4.83 billion deal to buy the internet company. “We have a reasonable basis to believe right now that the impact is material and we’re looking to Yahoo to demonstrate to us the full impact.”

CAN CBS BOSS LES MOONVES TURN VIACOM AROUND?
Les Moonves has emerged as the choice of controlling shareholders Shari and Sumner Redstone to lead a reunified CBS and Viacom — should the companies agree to merge. But can the CBS CEO fix what ails Viacom? “Les and his team can do it, but it will be a daunting task.”

BUZZFEED EXPANDS ITS E-COMMERCE STRATEGY WITH LAUNCH OF SHOP BUZZFEED
If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you.This summer, the online news and entertainment giant launched Shop BuzzFeed, a store where fans can browse for swag created by the site's illustrators and designers.

TIME INC'S ESSENCE.COM RELAUNCHED
Yolanda Sangweni, Site Content Director speaks on the new Essence.com:  “The new Essence.com is the place where “Black Girl Magic” comes to life, The responsive and clean design is a visual celebration of what it means to be a Black woman now. The site is uniquely designed to give Black women the information they long for—everything from celebrity hot topics, topical news, beauty and style tips to Black Love goals.”

TO BUILD ITS BRAND, BUSTLE.COM TURNS TO MEMES AND ILLUSTRATIONS
Tricked out with whimsical illustrations and memes, Bustle’s Instagram feed doesn’t resemble that of a typical digital publisher’s. But the women’s news and lifestyle site’s playful drawings is a key part of its brand-building strategy. A comparison of how many items are bought on a grocery trip on a normal day to one where you’re “slightly hungry” sits snugly alongside a pie-chart on why yoga pants are so popular (hint: it has little to do with yoga) — and both serve to get its readers clicking.

WILL ELLE'S 8 COVER AUGMENTED REALITY ISSUE CATCH ON OR FIZZLE?
The Elle issue, which hits newsstands Oct. 18, features eight covers of actresses Aja Naomi King, Amy Adams, Anna Kendrick, Felicity Jones, Helen Mirren, Kathy Bates, Kristen Stewart and Lupita Nyong’o. Elle produced video interviews of each of them and using RYOT’s and Verizon’s proprietary platform Envrnmt, when a reader logs into the ElleNow app and hovers their mobile device over any of the eight covers, the cover comes to life with a video interview of the cover face.

FORTUNE MAGAZINE LOST DAN PRIMACK TO JIM VANDEHEI AND MIKE ALLEN'S NEW DIGITAL VENTURE
I’m leaving Fortune. You might already have read about it earlier this morning, in a journalistic piece of karma. But for those who haven’t, I’m joining a nascent media startup whose co-founders include Jim VandeHei (co-founder of Politico) and Mike Allen (creator of Politico’s Playbook newsletter, which makes him one of the world’s few people who understand my daily schedule). And yes, it’s backed by a host of venture capitalists and angels, which will add some degrees of conflict difficulty that I’ll discuss at a later time in a different venue (Hi Steve Rattner – seriously, can you believe this?).

SPORTS ILLUSTRATED AND ENDEMOL SHINE ARE BUDDYING UP TO PRODUCE VIRTUAL REALITY DOCUMENTARY
The multipart, multi-platform production, the first complete ascent of Everest in VR, will premiere in early 2017 on Time Inc.’s new LIFE VR platform and SI.com in 360-degree video. Sports Illustrated will also feature coverage of this historic endeavor across its print and digital properties. The production, to be entitled “Capturing Everest,” is presented by Sports Illustrated. LIFE VR, an extension of the historic LIFE brand, is Time Inc.’s dedicated virtual reality platform featuring next-level storytelling from across the company’s global titles.

BLOOMBERG MEDIA'S CAREFUL HUNT FOR NEW AUDIENCES
“If you look at our approach at how we play on platforms that we don’t own, compared to other media companies, you’ll see we do it a little differently, because we’re part of a bigger exceedingly well-capitalized, healthy — for lack of a better term — technology company,” Michael Shane, Bloomberg Media’s newly appointed global head of digital innovation, told me. “So we aren’t subject to the stormy winds of the rest of the media industry.”
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Your Media WeekEnd: The TimeWarner of Digital Media? / BestLife Magazine is Back / Conde Nast Shake Up / Snapchat Boots Publisher Content… Reviewed by Editor on 12:16 PM Rating: 5
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