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Your Media WeekEnd: Meredith’s Magnolia Journal is Here, Mental Floss Killed Its Print Edition, Facebook Launches Snapchat Stories Clone For Messenger

SO THIS COULD BE HAPPENING!
According to reports, National Amusements which controls bot CBS and Viacom is working on a deal to put the two companies back together. News of the plans are already pushing Viacom's stock up. CBS CEO Les Moonves who would no doubt be installed as the CEO
WAIT...SAY WHAT NOW?

"Ruthie Friedlander is “not only digital and video savvy, she has an entertaining, fashionable and, most importantly, original voice "
-INSTYLE EIC LAURA BROWN ON HIRING RUTHIE FRIEDLANDER AS SITE DIRECTOR
MENTAL FLOSS IS PACKING IT IN WITH ITS PRINT EDITION
"While this is the final issue of mental_floss magazine, we're hoping it's not the last you'll hear from us," magazine co-founders Mangesh Hattikudur and Will Pearson wrote in a note to readers that will run in the November–December issue of the magazine next month. "We've loved creating a print product, but fighting for space on the newsstand and Pony Express-ing issues to doorsteps are no longer the best ways to get you the stories you want."

BUZZFEED REVAMPED ITS HOMEPAGE
Buzzfeed is known to reach the bulk of its readers via a massive social media content distribution network. But the company is hoping to increase the direct traffic to its website with a new homepage...

ROLLING STONE MAGAZINE SOLD OFF 49 PERCENT OF ITSELF AND IS SETTING UP AN INTERNATIONAL OPERATION
Wenner Media's RollingStone magazine which is about to officially be under the control of Gus Wenner, the 26 year old son of the magazine's founder Jann Wenner, has sold a 49% stake in the publication to  Singapore based tech firm Bandlab Technologies.

IT LOOKS LIKE DISNEY IS REALLY INTO BUYING TWITTER
Twitter CEO Jack Dorsey may be using the fact that he's a sitting Disney board member to get the entertainment giant to kick the tires on his $16 Billion social media platform Twitter. Disney is said to be working on some numbers for a possible bid for the company.

TIME INC'S INSTYLE GOT A NEW SITE DIRECTOR
Laura Brown who joined Time Inc as Editor in Chief of its InStyle brand just about a month ago, is now in the process of doing what every new EIC does after taking the reins, she is putting her stamp on things...

THE FORMER GAWKER MEDIA SITES LOOK A LITTLE DIFFERENT
With all the former Gawker media sites now operating under the Gizmodo Media umbrella, all the remaining websites got a little facelift. For now the sites are still published on the Kinja platform but the front pages of all the sites look a little different.

DUJOUR MAGAZINE CEO JASON BINN'S LATEST JOB IS EXECUTIVE DIRECTOR AT JET SMARTER
Jason Binn is a man about town. New York City in the winter, and Hamptons in the summer. As Dujour Magazine's CEO and Publisher, Mr. Binn is a man of many hats and is always on the move selling the luxury lifestyle and courting the luxury ad dollars for his magazine...

TIME INC IS EXPANDING ITS ARMY OF OUTSIDE CONTRIBUTORS AND LAUNCHING TWO NEW PRODUCTS
Magazine publishing giant Time Inc is launching two new products that will allow its editors to source content from a growing army of outside contributors...

TEEN MAGAZINES HAVE GONE QUEER, HERE'S WHY
Teen magazines like Teen Vogue, Seventeen and others have become the platforms of choice for LGBTQ teens to come out. For example, when Hunger Games star Amandla Stenberg decided she was ready to come out as bisexual, she chose to do so on Teen Vogue's snapchat account...

HAVE YOU SEEN INSIDE TIME INC'S AMAZING NEW OFFICES?
America's biggest magazine publisher (they hate to be called that) recently left its long time home at the Time and Life building in midtown manhattan for a new sleeker and modern headquarters in lower Manhattan. The move was seen as symbolic as the first major...
FACEBOOK LAUNCHES "MESSENGER DAY" ANOTHER SNAPCHAT STORIES CLONE
Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day”, which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapcha
WILL CBS CEO LES MOONVES RISK HIS LEGACY FOR VIACOM?
Turning around Viacom’s once-great properties, like MTV and Comedy Central, is an opportunity for Les Moonves, 66, to burnish his legacy as the best programming exec in TV. Reunited with Viacom, CBS would rival Time Warner  and 21st Century Fox in size and scope, spanning broadcasting, cable TV and motion pictures.

REFINERY29 EXPANDING IN EUROPE
U.S. fashion and women’s interest publisher, Refinery29, expanded to the U.K. nine months ago. Since then, it has doubled its readers to 2.3 million, according to comScore. It opened a Berlin office in June, and France is on the roadmap. We talk to Kate Ward, vp of international about global content strategy, getting the translation right, co-creation between local teams, and drawing on data to shape content.

SOME PUBLISHERS MAY BE PULLING BACK FROM FACEBOOK'S INSTANT ARTICLES
Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, seem to be posting less and less there, according to a new analysis by NewsWhip and confirmed in independent reporting by Digiday. NewsWhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20).

TIME WARNER AND AT&T? ANALYSTS ARE PROPOSING THIS JOIN UP
After Time Warner’s failed merger attempt with 21st Century Fox in 2014, Barclays analysts Kannan Venkateshwar and Amir Rozwadowski contend that Time Warner should consider hooking up with AT&T: “A consistent theme across cable, media and telecom has been the potential for both vertical and horizontal consolidation.”

JEFFREY KATZENBERG WANTS TO EMULATE BARRY DILLER WITH NEW MEDIA-TECH COMPANY
Jeffrey Katzenberg: “I want to build a new media-technology company in which I can invest human capital — knowledge and experience — and help entrepreneurs scale their companies. It’s a holding company, not an investment company. I would love to emulate what Barry [Diller] did 20 years ago with IAC.”

TWITTER'S FORMER CEO DICK COSTOLO IS THISCLOSE TO LAUNCHING HIS NEW FITNESS START UP
Dick Costolo, the affable former CEO of Twitter, announced in January that he would be creating a fitness software start-up, Chorus, which is due to launch in December. Chorus, which now has an eight-person team and an initial investment of $8 million, aims to take the emerging phenomenon of group fitness, such as SoulCycle or CrossFit, and bring it to scale.

AFTER 130 YEARS, INTERNATIONAL NEW YORK TIMES SHUTS DOWN EDITORIAL PRODUCTION
The editorial production room of the International New York Times, a Parisian fixture for nearly 130 years, closed on Tuesday, staff said. Editorial production of the international version of the New York Times in Paris stopped a few days ago under a plan that the owners announced in April. A French union representative for the paper said 69 of the 113 jobs in Paris would be lost.
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Your Media WeekEnd: Meredith’s Magnolia Journal is Here, Mental Floss Killed Its Print Edition, Facebook Launches Snapchat Stories Clone For Messenger Reviewed by Editor on 11:02 PM Rating: 5
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