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Time Inc CEO Rich Battista: Print audiences remain massive for Time Inc

Don't be confused about what has been going on at Time Inc under former CEO Joe Ripp and now new CEO Rich Battista. The 94 year old company has made no secrets about its efforts to be competitive in the digital arena. The company has been beefing up video and moving into new consumer product offerings. But within all of this, Time Inc's core business, the business it was built on, is still important and is bigger than most. In a recent interview at Advertising Week, Rich Battista made it clear that print is still a huge part of Time Inc with its 120+ million reach every month. Former CEO Joe Ripp also shared his enthusiasm for print just three months ago
We continue to produce our print magazines with the greatest care. Print audiences remain massive for Time Inc. (numbering more than 120 million people every month), and they are an important complement for advertisers seeking to lift their ROI. 
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Time Inc CEO Rich Battista: Print audiences remain massive for Time Inc Reviewed by Editor on Thursday, October 06, 2016 Rating: 5
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