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Conde Nast Scales Back Teen Vogue's Print Output, Increasing Digital Output

Conde Nast continues to make changes where the upper echelons of the the company believe its needed. The latest focus is on TeenVogue which is being scaled back to just 4 print issues a year. With the reduction on the print side, the brand will beef up the digital side including video and social. Conde Nast along with other publishing companies like Time Inc has been scrambling to adapt to the ever shifting digital age.
Following years of industry rumors that it would fold to go all-digital, Condé Nast announced that it has made an investment in Teen Vogue's "digital, video and social content," and that it will reduce its print issue to a quarterly format. According to a statement from the company, "the new frequency is designed to capture key audience moments relevant to young readers lives," and the new print edition will debut in spring 2017 as a larger book with a collectible, "keepsake" feel.
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Conde Nast Scales Back Teen Vogue's Print Output, Increasing Digital Output Reviewed by Editor on Monday, November 07, 2016 Rating: 5
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