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Your Media Morning: Bustle is About to Hit a New Revenue High / Snapchat is Hiring Everyone in “Old Media” / Apple Should Buy Netflix….

SNAPCHAT CONTINUES OLD MEDIA HIRING SPREE AHEAD OF IPO: Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. “I’m not sure I’ve ever seen hiring at this speed or breadth of this support services been paralleled before,” said Maikel O’Hanlon of Horizon Media. Snapchat’s hiring trajectory comes as its business gets more complicated and it faces new competition from other social platforms like Instagram, however.

PETER THIEL IS STILL TALKING ABOUT GAWKER: Tech investor Peter Thiel, who helped bankroll Hulk Hogan’s lawsuit against Gawker, said Monday his involvement in the case did not set a dangerous precedent for journalism — arguing instead that Gawker’s activities were an “insult” to the profession.

VIACOM NOW HAS ITS  SECOND ACTING CEO IN 2 MONTHS: Media company Viacom Inc. shored up its management team on Monday by naming the head of its international operations, Robert Bakish, as the company’s acting president and chief executive. Bakish becomes Viacom’s third chief executive in less than three months.

THE RANDALL AND JEFF SHOW: Why is the AT&T–Time Warner merger a good deal? There’s an argument that the combination will benefit consumers and promote innovation in a sector long criticized as averse to modernizing. Those are the arguments AT&T Chief Executive Randall Stephenson and Time Warner Chief Jeff Bewkes made during the WSJDLive conference. The Wall Street Journal pulled edited excerpts from a chat the Journal’s deputy editor in chief, Rebecca Blumenstein, had with the two CEOs about why the deal should be viewed positively.

CONDE NAST'S EPICURIOUS APP NOW HEAVIER ON THE "FOOD PORN" VIDEOS: Epicurious is going to be publishing 10 recipe videos a day, and disseminating them as ads on social media. Those videos, which cover everything from DIY Twix bars to tequila shrimp, will end with a button that, when clicked, directs viewers directly to the app store to download the new version of the app.

LISTEN TO VICE NEWS BOSS JOSH TYRANGIEL TALK ABOUT REMAKING THE EVENING NEWS FOR MILLENNIALS: I said you have to approach it from the construct that nobody needs it. It’s 2016. But you can make people want it. And that’s a different thing. So you know, in my career the mistakes that I’d seen made by big media companies again and again and again was to fight the tide of people’s behavior and say, “We’re going to make this thing, it's going to be this way, and people will come to it.” And I think that’s when you look at some of the network newscasts, there’s this belief that the monopoly will go on forever.

CARINE ROITFELD AND HER BIANNUAL FASHION MAGAZINE 'CR FASHION BOOK' PARTS WAYS WITH FASHION MEDIA GROUP:   Carine Roitfeld and Stephen Gan have ended their four-year partnership on CR Fashion Book. The license agreement between the company owned by founder and editor-in-chief Roitfeld, Confidential Design NY LLC, and Gan’s Fashion Media Group, which published CR Fashion Book and also owns V and VMan, ended on September 30, according to a statement released to BoF. The publishing rights of CR Fashion Book have been transferred to Roitfeld, who signed a new license agreement under CR Fashion Book Ltd on October 1st.

FOX NEWS OFFERS UP MORE THAN $20 MILLION TO MEGYN KELLY TO STICK AROUND, SHE'S STILL WEIGHING HER OPTIONS: Guessing where Kelly may land has become the favored parlor game of media executives and industry insiders. When ABC announced that Kelly would guest-host for Kelly Ripa on ABC's "Live with Kelly" the morning after the election, it set off renewed speculation that she was making a test run at softer morning television.

NOW APPLE SHOULD BUY NETFLIX
Much like Apple vis-à-vis the music industry in the 2000s, Netflix got its start by being a friend to the industry it would eventually threaten: DVD sales simply added to the premium video industry’s bottom line, and when the company made the leap to streaming it was through a deal with Starz that the latter basically viewed as found money. Streaming, though, was transformative to the user experience: while Starz had an 11,000 movie catalog, the effective catalog size was one — whatever was showing on the Starz linear TV channel. On Netflix, though, the effective size of the catalog was 11,000: Netflix customers could watch whichever movie they wished whenever they wished on any device they wished.
WOMEN ARE LEAVING YAHOO AT AN ALARMING RATE: Women executives left Yahoo at an unusually high rate after the U.S. technology company announced plans to sell itself earlier this year, but it was not immediately clear why, according to the company’s 2016 diversity report. The sharp drop comes as Silicon Valley faces pressure to diversify a workforce heavily dominated by white and Asian men.

JUDGE DROPS PART OF ROLLING STONE RAPE STORY SUIT: A U.S. federal judge has dismissed part of a $7.9 million defamation lawsuit against Rolling Stone magazine filed by a University of Virginia administrator over a debunked gang rape story. The November 2014 Rolling Stone story “A Rape on Campus” did not defame administrator Nicole Eramo by its overall implications.

-Good Morning
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Your Media Morning: Bustle is About to Hit a New Revenue High / Snapchat is Hiring Everyone in “Old Media” / Apple Should Buy Netflix…. Reviewed by Editor on Tuesday, November 01, 2016 Rating: 5
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