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Your Media Morning: Disney’s Netflix Play? Time Inc’s New Partnership, No More Fake News for Facebook, Marketers Avoid Snapchat



TIME INC AND TEADS BUDDY UP ON CROSS PLATFORM OUTSTREAM VIDEO ADVERTISING PARTNERSHIP
Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, has entered into a cross-platform outstream partnership with Time Inc. The partnership entails empowering the Time Inc. sales team with Teads' ad-serving technology and enterprise sales tools. In addition, Teads will be backfilling outstream campaigns across the Time Inc. network on an exclusive basis. The multiyear deal further expands Time Inc.'s premium video inventory and will boost its video advertising revenue across mobile and desktop.

BILL SIMMONS' 'THE RINGER' WEBSITE TRYING TO GAIN SOME TRACTION
He might do well to devote more time to The Ringer, a site that, despite warm reviews from media observers, may be having trouble growing its audience. For all the eulogies and mourning set off by last year’s closure of Simmons’s old ESPN site, Grantland, it was never a traffic juggernaut. The site’s best months for traffic came immediately after Simmons’ ouster, when it attracted 7.2 million visitors in May 2015, according to comScore.

PRINT IS DEAD FOR THE NEW YORK OBSERVER
The decision will eliminate the use of New York in the paper’s title — its website is simply Observer.com — and signals an end of an era when The Observer served as a fixture of Manhattan reporting and a training ground for scores of journalists now in senior positions in the media world. It also comes as newspaper coverage of New York City is being trimmed back.

LACK OF MEASUREMENT, HURTING SNAPCHAT WITH SOME MARKETERS
The hardest thing to swallow about Snapchat currently is that in a marketing landscape obsessed, ostensibly, with measurement and transparency, Snapchat worries them because it doesn’t provide the kind of metrics platforms like Facebook and Google do. One small-company marketer said that it’s hard for him to convince his bosses to spend on Snapchat because of that lack of measurement. Another marketer joked that his company should take the money they may spend on Snapchat, burn it, and Facebook Live that experience. “At least I’ll get measurement out of it.”

CONSERVATIVE NEWS SITES EYE EXPANSION
Now that the election is in the rearview mirror, some of the most strident politics-focused publishers on the internet are shifting their focus. But not to the Supreme Court or to intrigues about president-elect Donald Trump’s cabinet. Reuters revealed this week that Breitbart, the conservative politics-focused publisher that piled up tens of millions of views during election season, is eyeing an expansion, not just into foreign markets like Germany but also into topics it’s not commonly associated with, including technology news.

SUMNER REDSTONE'S GRANDKIDS TAKE ON BIGGER ROLES AT  NATIONAL AMUSEMENT
As the battle for control of the $40 billion media empire spanning Viacom Inc. and CBS Corp. was escalating over the summer, the 30-year-old grandson of controlling shareholder Sumner Redstone secretly reached out to Viacom’s embattled chief executive, Philippe Dauman, to begin settlement talks.Tyler Korff, a lawyer and rabbi, grew up knowing Mr. Dauman and worked alongside him as a fellow director of National Amusements Inc., the holding company through which the Redstone family controls Viacom and CBS.

THIS IS WHY FACEBOOK PRODUCTS ARE COPYING SNAPCHAT'S FEATURES
It was a bold decision from CEO Evan Spiegel, considering that Mark Zuckerberg wanted to buy his company since it was becoming the most dangerous competitor in the most important feature: photo sharing. Since then, Facebook started a war against Snapchat, in which the main weapon would only be a single strategy: to copy its best features in order to steal users. The reason for this move was mainly because although Facebook is the most important social media in the world, teens and millennials are not precisely the vast majority of its users, so copying Snapchat could make this group feel more attracted.

VERIZON LOOKING TO INVEST IN VICE MEDIA
Verizon may not be done acquiring content. Sources say the phone company has Vice on its hit list to fulfil its strategy of capturing millennials with a mobile-delivered product. Vice already creates content for Verizon — but Verizon may also be interested in owning a piece of the mini-media empire alongside Disney.

FACEBOOK INSTALLS NBC UNIVERSAL'S CHIEF INFORMATION OFFICER AS ITS NEW CHIEF INFORMATION OFFICER
 Facebook, which has said that it is not a media company, has hired a CIO from a large media conglomerate. Atish Banerjea, formerly CIO of NBCUniversal, has replaced Tim Campos, who earlier this year announced he was moving on from the social media giant to start a new company.

NEW YORK TIMES IS STILL BEING ATTACKED BY THE PRESIDENT-ELECT
Donald Trump spent his Sunday morning ranting against the New York Times and claiming without evidence the paper’s bottom line is hurting from its coverage of him. “Wow, the @nytimes is losing thousands of subscribers because of their very poor and highly inaccurate coverage of the ‘Trump phenomena.’”

THE MEDIA OVERALL IS STILL BEING ATTACKED BY THE PRESIDENT-ELECT
President-elect Donald Trump broke the relative calm that had fallen over his often controversial Twitter account Thursday night to blame the demonstrations against his election victory on “professional protesters” who he says have been “incited” by the media: “Just had a very open and successful presidential election. Now professional protesters, incited by the media, are protesting. Very unfair!”

CONSOLIDATION FRENZY ON THE HORIZON?
Are Shane Smith and Ben Lerer right? Will 2017 see a wave of consolidation in the digital-media industry? As 2017 inches closer, we talked to industry insiders and analysts to get a sense of why this consolidation could happen and whether it was really on the immediate horizon. The consensus: It’s coming.
-Good Morning
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Your Media Morning: Disney’s Netflix Play? Time Inc’s New Partnership, No More Fake News for Facebook, Marketers Avoid Snapchat Reviewed by Editor on Monday, November 14, 2016 Rating: 5
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