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Your Media Morning: Nude Melania Trump GQ Issue Selling For $500, Racked Relaunches Again, Bauer Media’s U.S Digital expansion, Apple Glasses Are Coming?



EXACTLY WHERE IS ALL THAT DIGITAL AD MONEY GOING?
Recently, a few researchers have claimed that Google and Facebook are taking all of the upside in the digital ad industry’s growth, while the rest is actually shrinking. But it’s important to note that these researchers use different methodologies, which to one degree or another, favor large public companies and underestimate the long tail. Another issue is that most of these researchers only track where money starts and not where it ends up. Put simply, lots of money going to Google, and to a lesser extent Facebook, ends up in the pockets of publishers.

COSMOPOLITAN INSTALLS NEW EXECUTIVE EDITOR
Cosmopolitan has brought on Sascha de Gersdorff as executive editor. The role had been left open after former executive editor Leslie Yazel left Hearst for Time Inc. to serve as editor in chief of Real Simple. De Gersdorff, who has been deputy editor of Women’s Health since 2014, will start her new gig on Dec. 1. The hire was made by Cosmopolitan editor in chief Michele Promaulayko, to whom de Gersdorff will report.

SOME PUBLISHERS ARE REMOVING CLICK BATE CONTENT RECOMMENDATION ADS FROM THEIR WEBSITES
Those article recommendation boxes at the bottom of publishers’ article pages have a clickbait problem, which is why prestige publishers Slate and The New Yorker recently removed the modules from their sites and others are reconsidering them. In testing, “it makes people angry,” About.com CEO Neil Vogel said of the content in the modules. But how does these links get there in the first place? The publishers like to point their fingers at the content recommendation providers, but it’s the publishers that control the quality of the links that appear on their site

PUBLISHERS WARM UP TO GOOGLE'S 'AMP'
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s Accelerated Mobile Pages, its open-source effort to speed up the mobile web, but they’re not thrilled with their ability to make money from them. Google’s answer is AMP for Ads, which extends AMP to native and video ads.

RESPECTED AND LOVED POLITICAL JOURNALIST GWEN IFILL DIES AT 61 OF CANCER
Gwen Ifill, a groundbreaking journalist who covered the White House, Congress and national campaigns during three decades for The Washington Post, The New York Times, NBC and, most prominently, PBS, died on Monday at a hospice in Washington. She was 61. The cause was complications of uterine cancer, her brother Roberto said.

RACKED RELAUNCHES FOR THE SECOND TIME UNDER VOX MEDIA THIS TIME TO EXPAND ITS AUDIENCE BEYOND YOUNG WOMEN
Racked’s refresh comes as Vox Media as a whole is looking to expand how it approaches off-platform and distributed publishing. The Verge, earlier this month, refreshed its website and the graphic identity it uses on platforms such as Facebook and YouTube. The tech site also earlier this year launched Circuit Breaker, a gadget blog that’s published on Facebook through Instant Articles and videos. Vox.com and Eater, meanwhile, are each hiring or recently hired email newsletter editors.

BAUER MEDIA CONTINUES ITS U.S DIGITAL EXPANSION
The European media giant Bauer Media Group is expanding its budding U.S. empire with a mix of recognizable magazine titles and programmatic advertising. The Hamburg, Germany-based company, which owns hundreds of magazines, TV and radio stations in 20 countries, will launch Empireonline.com /us, a U.S. web-centric offshoot of the popular U.K. entertainment magazine Empire, this week. That comes after Bauer’s digital-only revival of the dormant men’s magazine FHM in the U.S. last month.

SNAP INC, PARENT COMPANY OF SNAPCHAT, LACKS FOCUS
"Snapchat is not an app. It’s a camera company." That is what chief strategy officer Imran Khan told advertisers the other week. He said that reinventing the camera is Snap Inc’s greatest opportunity. That’s why Snap Inc has just released a hardware product called “Spectacles” along with a strange dispenser to buy them from. The last 24 months have been a constant march of innovation from Snap Inc.

DISNEY PREPARING TO GO AFTER AN ACQUISITION TARGET
Disney’s stock bounced back last week when CEO Bob Iger appeared upbeat despite ESPN’s continued struggles. At least one analyst thinks Iger’s outlook is part of Disney’s acquisition strategy. In a research note, BTIG analyst Rich Greenfield says that Iger and Disney are interested in girding the company’s stock before going after an acquisition target.

UNIVISION LAUNCHES EXPERIENTIAL MARKETING UNIT
Univision has launched its own in-house experiential marketing arm, UCI Live, which will partner with brands to create immersive events for consumers. The new effort is meant to build on the young, diverse audience of many of Univision’s properties, including The Onion, El Rey, Gizmodo Media Group and Fusion.

APPLE MAY BE ENTERING THE DIGITAL GLASSES BUSINESS
Apple is said to be weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing. While still in an exploration phase, the device would connect wirelessly to iPhones, show images and other information in the wearer’s field of vision, and may use augmented reality.

TWITTER SHARES GOT A TINY BUMP THANKS TO JANA PARTNERS' STAKE DISCLOSURE
Shares of Twitter were up 2% in premarket trade Monday after hedge fund Jana Partners disclosed a new 2.9 million share stake in the social media platform. Additionally, president-elect Donald Trump had praised Twitter as “a great form of communication,” as well as other social media platforms, in a “60 Minutes” interview Sunday.
 
-Good Morning
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Your Media Morning: Nude Melania Trump GQ Issue Selling For $500, Racked Relaunches Again, Bauer Media’s U.S Digital expansion, Apple Glasses Are Coming? Reviewed by Editor on 7:00 AM Rating: 5
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