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Your Media Morning: Deborah Needleman Opts to Travel, NBC Universal Comes Through For Buzzfeed, Instagram Rolling Out Live Videos...

INSTAGRAM CROSSES OVER FURTHER INTO SNAPCHAT TERRITORY WITH ROLL OUT OF LIVE VIDEO AND MESSAGES WITH DISAPPEARING IMAGES AND VIDEOS
Starting today and rolling out to users in the next few weeks, Instagram will let users share live video in Instagram Stories and also let users send direct messages with disappearing images and videos — taking a page from the Snapchat playbook. The videos shared on Instagram Live can be up to an hour long and the content will immediately disappear afterward.

PUBLISHERS ARE INCREASINGLY WORRIED ABOUT FACEBOOK'S METRICS MESS
Mark Frankel, head of social media at BBC News, said the metrics blunder will likely cause some changes in how they currently approach publishing content on Facebook. “We need to be persuaded that the success measures there can be tracked robustly; otherwise, a lot of the budgetary decisions on resources, content, deployment of teams, whether it’s for Facebook Live or Instant Articles, can change. If we aren’t persuaded we’re getting that traction, it’s harder to get the traction internally for doing it,”

ABOUT TWO DOZEN NY DAILY NEWS STAFFERS TOOK VOLUNTARY BUYOUTS
Up to two dozen staffers at the troubled Daily News stepped forward to take advantage of voluntary buyouts as the Monday 5 p.m. deadline approached. It was not known if all the volunteers would be accepted. The number of buyouts under the plan are expected to be “very light.”

FACEBOOK IS TESTING REAL-TIME ADS FOR LIVE VIDEOS
Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts. At the moment, brands and publishers are promoting their Facebook Live content through sponsored posts prior to the broadcast or once the live video has ended.

CONDE NAST'S BON APPETIT LOOKS TO GET A PIECE OF THE INTERNET FOOD PIE BY LAUNCHING 3 NEW VERTICALS
Nimble, upstart publishers like BuzzFeed’s Tasty have figured out how to game the food internet with overhead cooking videos featuring concoctions that seem every bit as easy to make as they are tantalizing. Now, stalwart Bon Appétit wants to get a piece of the pie, so it’s launching a digital expansion with three new verticals coming in 2017. The first, Healthy-ish, for young, female readers, will kick off January 17 with 35 to 40 videos on Facebook and Instagram. Two more brands are set to follow: One for newbie home cooks (working title: BA Basic) in March; and City Guides, a multi-platform series supported by 40 social videos, coming in April.

WHAT WOULD YOU BUY FROM BUZZFEED?
In October, BuzzFeed quietly acquired Scroll. The companies did not disclose the deal value. For the past three weeks, Kaufman has been leading a team of 10 called BuzzFeed Product Lab. Their mandate is to experiment independently with all forms of commerce until they find a formula that works. It’s early days. The company wasn’t planning to formally reveal the commerce initiative until next year.

DONE DEAL, BUZZFEED GETS ANOTHER $200 MILLION FROM MEDIA GIANT NBC-UNIVERSAL
Online media company BuzzFeed, best known for its list-based articles and quizzes, said Comcast Corp's NBCUniversal had invested an additional $200 million in the company. NBCU parent Comcast has pumped heavily into digital-native companies such as BuzzFeed and Vox Media, partly in an effort to better service existing advertisers. The new investment, which gives BuzzFeed a valuation of around $1.7 billion, ups NBCU’s stake to $400 million, following an initial $200 million investment last summer. NBCU also invested $200 million into Vox Media.

AMAZON TALKING WITH NBA, NFL AND MLB ABOUT CARRYING LIVE GAMES
Amazon.com Inc. is exploring an ambitious push to infiltrate the last bastion of traditional pay-television: live sports. In recent months, the e-commerce giant has been in talks with heavy hitters like the National Basketball Association, Major League Baseball and the National Football League for the rights to carry live games, according to people familiar with the matter. It also has talked with soccer, lacrosse and surfing.

ESPN CONTINUES TO LOSE SUBSCRIBERS
ESPN has been bleeding subscribers for years now. After peaking at around 100 million at the end of fiscal 2010, Walt Disney (NYSE: DIS) reported that subscribers fell to 92 million by 2015. Reports from Nielsen indicate the network continued to lose subs through 2016, but Disney has yet to release an official number.

VICE LAUNCHES HEALTH SITE 'TONIC'
Vice has created its third channel this year, Tonic, focused on health. The channel will feature short- and long-form documentaries, as well as editorial series such as “International Mom Advice,” and “What I’m Freaking Out About Today.” Tonic was first announced in April when the company noted that Kate Lowenstein, formerly at Prevention magazine, would run a health vertical.


Monday November 28
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Your Media Morning: Deborah Needleman Opts to Travel, NBC Universal Comes Through For Buzzfeed, Instagram Rolling Out Live Videos... Reviewed by Editor on 6:00 AM Rating: 5
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