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Your Media Morning: Time Inc Rejects its First Takeover Offer, Snapchat’s True Power, Slate Media Loses President










Did Time Inc Reject a Takeover Offer From Billionaire Edgar Bronfman Jr? 




NATIVE ADS MAKE UP 50% OF DIGITAL REVENUE FOR CONDE NAST BRITAIN
Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it for the last six months. In that time, native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue. This year, native accounted for half of its digital ad revenue, up from 25 percent in 2015. (The remainder comes from display advertising, programmatic and sponsorships.)

SATIRICAL NEWS SITES LIKE THE ONION COULD FALL VICTIM TO THE FAKE NEWS WAR
US satirical news site The Onion reaches millions of Americans every day. Head Writer Chad Knackers thinks that the difference between satire and fake news will set them apart. "Our satire makes a point about society. The Onion never tries to trick anyone" he argued. Instead, he sees a bigger societal problem with the possibility of satire being flagged as fake news.

FORMER MEDIA/ENTERTAINMENT BIG SHOTS ADJUST TO LIFE OUT OF POWER
They include Jeffrey Katzenberg, the former DreamWorks Animation chief; Jim Gianopulos, replaced as the big boss at 20th Century Fox in June; Philippe Dauman, dismissed as Viacom’s leader in August; and Rob Friedman, eased aside as co-chairman of Lionsgate in September. There are several more examples, including Rob Moore, who recently lost his job as vice chairman of Paramount Pictures.

TIME INC CHAIRMAN JOE RIPP SAYS SOCIAL MEDIA IS A THREAT TO DEMOCRACY
A veteran of the publishing industry, Joe Ripp, legendary former CEO and current Executive Chairman of $3.1-billion media company, Time Inc., has in the past been in top leadership positions with the likes of Time Warner and AOL. Known for challenging the status quo and keeping journalism relevant in the age of new communication technologies, he has some pretty strong views about the current generation. Although his comment that “A goldfish has an attention span of eight seconds and the current generation has an attention span of seven seconds,” is a light-hearted one, he is serious when he says that the death of long-form journalism can be dangerous for democracy.

CONDE NAST'S INFAMOUS HOLIDAY LUNCHES, A FORMER EDITOR LOOKS BACK
The holiday lunch was held, as it had been for years, at The Four Seasons, in a private dining room off the pool room, right before Si Newhouse, the company’s chairman, flew off to Europe to begin his winter vacation (in Vienna, always, for the opera). Many of the company’s senior executives attended, but it was most notable for being the only time all the editors-in-chief and publishers were in the same room at the same time the entire year, and was therefore employed as an opportunity to let the seating arrangement speak to one’s — and one’s title’s — current standing in the company.

SLATE MEDIA'S PRESIDENT IS OUT, COMPANY SEARCHING FOR A REVENUE CHIEF
Keith Hernandez is leaving Slate and we’re interviewing for a chief revenue officer, said Slate Chairman Jacob Weisberg. Hernandez was hired from BuzzFeed a year ago with the hope that he could increase revenue with, among other ideas, more podcasts.

GLAMOUR BRAZIL STILL DEALING WITH FALLOUT FROM "RACIST" SOCIAL MEDIA POST
Glamour Brasil fashion director Adriana Bechara last week suspended the services of a freelance contributor for hitting the “like” button on social media comments about an Instagram post by the magazine on Nov. 2 that has been criticized as being racist. Bechara claimed she was acting on a “Condé Nast” directive — only to have her actions dismissed as “nonsense” later that day by a senior executive at the company’s local joint venture partner, Edições Globo Condé Nast.

THIS IS HOW FAKE NEWS IS FUNDED
Outside of Google and Facebook, fake news sites have plenty of other options to make money. One popular method on these sites is tapping the competitive market for native ad widgets. Taboola, Revcontent, Adblade and Content.ad are prominently displayed on sites identified with fake news, while there are a few retargeted  and programmatic ads sprinkled in. Publishers install these native ad widgets with a simple snippet of code, typically after an approval process, and when readers click on paid links in the widget, the host publisher makes money. The ads are made to appear like related-content suggestions and often promote sensational headlines and direct-marketing offers.
SNAPCHAT'S TRUE POWER LIES ITS DEMOGRAPHICS
Focus in on millennial internet users, and it’s close to half who have an account on Snapchat. And perhaps most importantly, these figures spike noticeably in affluent, western markets. In North America, for example, it’s now 6 in 10 Millennials who are on Snapchat. Snapchat’s strongest markets represent some of the largest advertising markets in the world and with a firm grasp on the youngest, trend-setting, demographics in these countries, Evan Spiegel & Co. are certainly in a strong position.

FORMER NEWSCORP BOSS PETER CHERNIN TEAMS UP WITH ACTRESS REESE WITHERSPOON TO LAUNCH MEDIA COMPANY
Otter Media, the joint venture formed by The Chernin Group and AT&T, has set up a cross-platform female-driven content company with Reese Witherspoon. Hello Sunshine aims to create, curate and discover content by and for women, from short-form to TV to movies.

NETFLIX SUBSCRIBERS WILL REACH 250 MILLION IN 10 YEARS
Brean Capital’s Alan Gould, one of the Wall Street’s top analysts, initiated coverage on Netflix shares with a buy rating, citing the streaming video company’s long-term growth potential due to its content spending dominance.

TWITTER ACCIDENTALLY SUSPENDED THE ACCOUNT OF ITS FOUNDER AND CEO JACK DORSEY
Twitter CEO and co-founder Jack Dorsey says the social media platform accidentally suspended his account. Dorsey tweeted, “just setting up my twttr.again (account suspension was an internal mistake).” The post was an echo of his first-ever tweet, which came in 2006.

SNAPCHAT'S SPECTACLES ATTRACTS MASSIVE CROWDS IN NEW YORK CITY
The $129 funky sunglasses glasses allow users to take short, first-person videos and post them to Snapchat's ephemeral messaging platform. According to Snapchat parent company Snap, the glasses will be sold in a limited quantity. Case in point: They've been sold by vending machine in random locations across the country.

-Good Morning
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Your Media Morning: Time Inc Rejects its First Takeover Offer, Snapchat’s True Power, Slate Media Loses President Reviewed by Editor on 6:00 AM Rating: 5
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