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Your Media Morning: Time Inc Bidding War Brewing?, AirBNB Magazine is Coming, Wired Loses Creative Chief to Apple...

CONDE NAST'S WIRED MAGAZINE IS LOSING ITS CREATIVE DIRECTOR TO APPLE
Billy Sorrentino, the publication’s creative director, announced his departure today. A Wired rep says Sorrentino will be joining Apple’s design team, but wouldn’t offer more detail. Sorrentino’s official title at Wired since 2013 was Head of Creative, which is a big deal at a design-focused publication like Wired. Wired’s bio says his job put him in charge of “the brand’s four creative departments — design, photo, video, and production, and is responsible for cross-channel brand presence, including print, web, digital editions, mobile, social media, retail, and live events.”

PREMIUM STREAMING MUSIC VIDEO SITE VEVO PUBLISHES ITS FIRST PRINT MAGAZINE
Vevo is relying on an unlikely promotional vehicle for its newest slate of up-and-coming artists: The major label-owned music video platform published its first-ever print magazine this week to announce its “Ones to Watch” list of artists that are destined for big things in 2017. Vevo will distribute the magazine in select stores and music venues across the U.S. and the U.K., and is also going to release an electronic version on its website.

THE SOURCE OF MANY FAKE NEWS CONTENT, CASH HUNGRY PUBLISHERS ARE DOUBLING DOWN ON CONTENT RECOMMENDATION NETWORKS
These increases have come as the economics have become too big for publishers, already hurting from declining digital display ad rates and vacillating Facebook traffic, to ignore. Content recommendation networks started a decade or so ago as a way for publishers to swap links. Then, brands and arbitrage sites started using the widgets as a paid distribution tool. Increasingly, direct response advertisers have gotten into the mix, too, using salacious links to lure readers back to e-commerce pages.

BUSINESS INSIDER IS LOSING ITS FOUNDING PRESIDENT/COO JULIE HANSEN TO A START UP
Ms. Hansen joined Business Insider in 2008 as the company’s fifth employee and helped founders Henry Blodget and Kevin Ryan build the company into one of the most well-trafficked business news outfits on the web. Business Insider attracted 53.2 million unique visitors in October, up 29% from the same month a year earlier, according to comScore Inc. Ms. Hansen held an undisclosed equity stake in the company. She is departing to lead an undisclosed start-up company that is not in the media space.
TIME INC'S CEO RICH BATTISTA MAY HAVE NO CHOICE BUT TO SELL THE COMPANY, IF ANOTHER BID COMES ALONG
Time Inc has been in a constant state of change since its spinoff from parent company Time Warner just under three years ago. The company like many of its competitors joined the digital game late, but has made up some ground. However, the made up ground has not been enough to fill the huge gaps created by the perpetual collapse of print related revenue. The company has spent millions buying up every website it could get its hands on and launched a creative and content studio called The Foundry which  launched websites like, ExtraCrispy.com, TheDrive.com and Mimi.

TIVO IS ADDING  THE NETFLIX BUTTON TO ITS REMOTES IN HUGE LICENSING PARTNERSHIP
Netflix will be getting its own dedicated button on TiVo’s remote controls, as part of product and patent-licensing agreements set by the two companies. The duo’s product agreement calls for TiVo to continue integrating Netflix into TiVo set-tops available from pay-TV providers and at retail. That will include unified search across the content catalog and a Netflix button on TiVo remotes.

VIACOM IS NOW WAITING FOR CBS TO MAKE AN OFFER TO RE-MERGE
After Viacom delivered a presentation to CBS last Wednesday, Viacom is waiting for CBS to make an offer, sources told CNBC. During the presentation, Viacom detailed its strategy and shared how the company, which is the parent company of MTV, Nickelodeon, Comedy Central and others, has been performing in hopes of eliciting a premium bid from CBS. The Redstone family, who own the majority of voting shares of CBS and Viacom through their privately held National Amusements, want to recombine the two media giants a decade after they split up.
TIME MAGAZINE SHUFFLES TOP EDITORIAL RANKS
Time magazine has hired Eben Shapiro as deputy editor as part of a broader restructuring of its top editorial ranks, Time editor in chief Nancy Gibbs and Time Digital editor Edward Felsenthal announced in a memo to staff on Tuesday. Shapiro, who was most recently the global arts editor at The Wall Street Journal, replaces Radhika Jones, who recently left the magazine to lead book review coverage at The New York Times. He will share the deputy editor title with Michael Duffy.

NO FACT CHECKING FOR FACEBOOK
We finally got a grudging mea culpa from Mark Zuckerberg: an admission that fake news is a significant problem that his social network must help solve. But as a journalist who has been covering the inner workings of the technology industry for more than a decade, I find the calls for Facebook to accept broad responsibility for fact-checking the news, including by hiring editors and reporters, deeply unsettling.

SOME PUBLISHERS ARE REKINDLING THEIR RELATIONSHIP WITH LINKEDIN
Like many other platforms, LinkedIn has swung back and forth between serving up traffic to publishers and not offering much traffic at all. But over the past year, a number of changes made to its platform have significantly increased the traffic LinkedIn drives for business-focused publishers, and it’s about to roll out two more meant to turn it into an even more vital source of readers.

AMAZON'S 'VIDEO DIRECT' PROGRAM IS GENERATING CASH FOR PUBLISHERS
Amazon’s self-serve video distribution program is helping publishers like How Stuff Works and The Young Turks Network make money. For How Stuff Works, revenue from the Amazon Video Direct program has occasionally been comparable to YouTube. The program makes it easy to upload content to Amazon Prime Video, which has tens of millions of subscribers, and generate revenue based on performance — and that’s only one of several monetization options Amazon offers through the program.

FACEBOOK DELETED MARK ZUCKERBERG'S POSTS ABOUT FAKE NEWS "BY MISTAKE"
Several posts written by Facebook CEO Mark Zuckerberg, including two lengthy posts about fake news and the U.S. presidential election, temporarily vanished from his Facebook page on Tuesday before reappearing later in the day. A Facebook spokesperson told Business Insider that "around 10" of Zuckerberg's posts were deleted by mistake and that he still "stands by the words in his posts."

PUBLISHERS MAY BE TURNING THEIR ATTENTION TO THE MOBILE LOCKSCREEN
Mobile alerts are fast emerging as a key discovery mechanism to rival search and social, providing a significant opportunity for publishers to build loyalty and habit. The growing importance of smartphones combined with richer notification options from both Apple and Android devices mean the lockscreen is set to become a new battleground for the attention of mobile users.

A COMCAST-VERIZON MERGER COULD HAPPEN UNDER THE TRUMP ADMINISTRATION
UBS analyst John Hodulik has grand visions, and believes it’s within the realm of possibility that Comcast could merge with Verizon. In a research note to investors, Hodulik this week proclaimed that we’re at the front end of a massive new wave of consolidation that will likely involve both the cable and wireless sectors.

NBC-UNIVERSAL INKS $20 MILLION A YEAR  DEAL WITH MATT LAUER
Matt Lauer is staying put at “Today.” The anchor has re-signed his contract with the NBC morning show, which will keep him as co-host for at least two more years at $20 million per year. “The new deal will take him well into 2018,” said a source familiar with the deal.

NEW YORK TIMES CEO SAYS CUTS ARE COMING IN THE NEW YEAR
The New York Times has seen a surge in subscribers since the U.S. presidential election, but it’s not done cost-cutting as it continues to combat a dramatic decline in print advertising revenue. The company’s current strategy includes investing in the “digital future” while also “looking hard” at costs. “You’ll see us in 2017 continuing to pare down on costs as well.”

BIGGER EDITORIAL CHANGES EXPECTED AT TIME INC IN THE COMING DAYS
Time Inc. editorial restructuring is finally coming to fruition, months after the publishing giant reimagined its upper management and set the groundwork for cross-title initiatives, including streamlined digital desks. Larger changes are expected across Time Inc. editorial in the upcoming days.

HEARST MOVING FORWARD WITH AIRBNB MAGAZINE UNDER THE GUIDING HANDS OF CONTENT CHIEF JOANNA COLES
The publication, called Airbnb Magazine, is being produced in partnership with Hearst Magazines, where Coles serves as chief content officer. Coles, 54, and Airbnb CEO Brian Chesky shared a 32-page miniature version of the book during the Airbnb Open conference in Los Angeles, which focused exclusively on LA. Next year, Coles is expected to produce two full-size issues featuring various cities around the world.

-Good Morning
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