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Your Media Morning: Monetizing Instagram, The Economist Focusing on LinkedIn, Rodale Wants Emails For Access, Google Invested in Snapchat

COULD THE AT&T TIME WARNER MERGER BE A BLESSING FOR CONSUMERS?
If AT&T-Time Warner had to offer CNN, say, on an a la carte basis, that would pressure the owners of Fox News and MSNBC to follow suit. And guess what? Suddenly the marketplace is doing what free markets are supposed to do: Respond to consumers’ needs.

THE ECONOMIST FOCUSES ON LINKEDIN AFTER DITCHING PINTEREST AND TUMBLR
In a platform world, publishers face tough decisions on where to place their resources. In August, the Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn. The publisher had been experimenting on Pinterest for the past six months. But even with a social media team that had grown from two to 10 people, the Economist couldn’t make it click.

VIACOM'S NEW INTERIM CHIEF IS GUITAR AFICIONADO
Not a lot of music is coming out of Viacom these days — but there could be if newly designated acting president and Chief Executive Bob Bakish plugs in his world-class guitar collection,.

GOOGLE'S PARENT COMPANY ALPHABET INC IS AN INVESTOR IN SNAPCHAT
Rumors were rife in 2013 that Google attempted to acquire Snapchat for $4 billion, and now it seems that its parent company Alphabet's venture capital arm CapitalG has managed to sink its teeth into the company. On Nov. 4, the fact that CapitalG had invested in Snap came to light once the former announced its rebranding in a social media post and covertly included Snapchat's logo in the portfolio section of the website.

IS THERE A "DIFFERENT TYPE OF DEAL" IN THE WORKS BETWEEN TRONC AND GANNETT?
Tronc non-executive chairman Michael Ferro agreed on Friday there was a possibility of striking “a different type of deal” with fellow newspaper publisher Gannett, days after merger talks between the companies fell apart. Ferro did not provide details of what such a deal might entail.

GO INSIDE FOX NEWS' NEW $30 MILLION ELECTION NIGHT STUDIO
Jutting out toward Sixth Avenue in the 1973 skyscraper 1211 Avenue of the Americas is the newest and glitziest addition to Midtown Manhattan. After a year-long transformation, a former Charles Schwab branch and FedEx Kinkos store has become Fox News Channel's Studio F.

RODALE ASKS USERS ACROSS ITS WEBSITES TO SUBMIT EMAILS TO UNLOCK ARTICLES
Rodale is testing a new kind of online paywall, asking people, including those using ad blockers, to provide an email to unlock articles. Since August, it’s been serving messages requiring people to enter email addresses to see content. They’re appearing on the sites of Rodale’s popular health and fitness titles, including Men’s Health, Women’s Health and Runner’s World, in front of what Rodale deems premium content, which could be nutrition tips or an exercise plan.

VIACOM EXPECTED TO DISAPPOINT SHAREHOLDERS THIS WEEK
Viacom shareholders were hoping to see the bleeding stop by the end of the fiscal year on Sept. 30. But when the media conglomerate reports those results on Wednesday, shareholders are likely going to need patience — and a tourniquet. The company, parent of Paramount Pictures, Comedy Central, MTV and other cable networks, is expected to report bleak results. Months after a boardroom battle resulted in the Aug. 19 ouster of controversial Chief executive Philippe Dauman, the bleeding continues.

2017 WILL BRING MORE MEDIA INDUSTRY DISRUPTION
With mergers and acquisitions, agency executive turnover, and movie studios working with Google to make your (and my) Harry Potter dreams come true, there’s never a dull moment in the media industry. Forrester expects 2017 to bring more of the same, which is to say, there’s even more disruption and surprises headed our way.

STANDING OUT ON YOUTUBE IS NOW HARDER THAN EVER FOR CREATORS THANKS TO THE VIDEO PLATFORM'S GROWTH
The number of channels generating more than six figures in advertising revenue on YouTube is up 50 percent from a year ago. But video outlets are proliferating — think Snapchat and Facebook — giving aspiring stars more choices. It can also be hard for newcomers and unknowns to stand out on YouTube, given the accumulation of videos over its 11-year history.

NEWSPAPER PUBLISHER GATEHOUSE MEDIA HIRES AN ARMY OF DIGITAL ONLY SALES REPS
GateHouse Media is planning to hire 100 additional digital-only sales representatives across the U.S, part of the company’s strategy to expand its digital marketing solutions offerings. Print ad partners of GateHouse Media, which owns 125 dailies and a few hundred weeklies across the country, are looking at the company “for the first time” as a “digital partner.”



-Good Morning
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Your Media Morning: Monetizing Instagram, The Economist Focusing on LinkedIn, Rodale Wants Emails For Access, Google Invested in Snapchat Reviewed by Editor on 7:00 AM Rating: 5
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