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Your Media Morning: Teen Vogue is Thinking Digital First / Rolling Stone to Pay Millions in Defamation Case / Twitter in Talks to Sell Vine

ROLLING STONE MAGAZINE ORDERED TO PAY $3 MILLION IN DEFAMATION CASE
A federal jury on Monday ordered Rolling Stone and one of its writers to pay $3 million in damages to a University of Virginia administrator over a discredited article two years ago about a supposed gang rape at the university.

CAN THE MEDIA BEAT BACK THE THREAT OF FAKE NEWS?
The election news bubble that’s about to pop has blocked from plain view the expanding financial sinkhole at the center of the paper-and-ink branch of the news industry, which has recently seen a print advertising plunge that was “much more precipitous, to be honest with you, than anybody expected a year or so ago,” as The Wall Street Journal editor in chief Gerard Baker told me on Friday.

NEWS CORP ENJOYING DIGITAL REVENUE RISE BUT PRINT AD REVENUE COLLAPSES
News Corp. shares rose as much as 5 percent in extended trading, after it reported a big rise in digital revenue in both its real estate and news operations. Revenue of $1.97 billion in the first fiscal quarter ended Sept. 30 beat Wall Street expectations of $1.96 billion.

BUSTLE FOUNDER BRYAN GOLDBERG SAYS MAGAZINE PUBLISHERS ARE HOSTAGES TO HIGH COSTS FUELED BY THEIR GLEAMING OFFICE TOWERS AND CAR SERVICE
Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs — all that car service costs and those gleaming office towers cost big money — and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the “everywoman” and skip falling into the trap of focusing only on urban lifestyles. “We want to be for women who love themselves but weren’t at the popular kids table at the cafeteria.

SOME PUBLISHERS ON MEDIUM ARE EXPERIENCING A DECLINE IN TRAFFIC
In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, comScore and Alexa data show that several of these publishers have seen their traffic decline. Of the 16 largest publishers on Medium that have existed for at least a year, nine of them (56 percent) have seen their Alexa rank plummet, four of them have seen their rank increase (25 percent) and three have seen their rank fluctuate in no clear discernible pattern (19 percent).

NEWSWEEK FUELS RIGGED ELECTION CONSPIRACY WITH 'MADAM PRESIDENT' COVER, BUT...
Blogs and Facebook forums lit up with the fake news on Monday after a woman tweeted out a picture of Newsweek's "Madam President" cover. Most of the sites ignored the obvious explanation: A Clinton cover and Donald Trump cover are both in the works. Some people would rather just believe the conspiracy theory. When asked to comment on the Clinton cover flap, Newsweek editor Jim Impoco responded very simply: By sending a picture of the President Trump version of the cover.

TODAY LAUNCHES STYLE VERTICAL
Our digital strategy for TODAY Style is simple: deliver content where and how our audience wants it. We launched @TODAYstyle on Instagram, we’re designing graphics specifically for Pinterest, we’re responding to our readers wish for more Facebook Live streams and we’ve revamped the web destination for our most loyal audience. Additionally, based on feedback from our audience, we’ve made the Style section shoppable! Now, you can seamlessly purchase your favorite items on the site without leaving the TODAY Style experience.

NBC UNIVERSAL AND APPLE BUDDY UP ON EXCLUSIVE AD DEAL
Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal* in an exclusive deal that starts in January. Publishers who put content on the app can still sell their own ads and will keep 100 percent of the revenue from any ads they sell. The new deal means that NBCUniversal, instead of Apple, will sell any remaining ad inventory.

ON SOCIAL MEDIA, THE KEY TO SUCCESS IS TO THINK LIKE A PUBLISHER, NOT A MARKETER, WHICH YOU ARE
Consumers are savvier than ever before and know instantly when they’re being marketed to—especially in social. Engage your users with compelling content and they will share it with their own audiences, moving your story quickly and effectively through social systems. Hit them over the head with an overt marketing message and they’ll lose interest. Of course, this doesn’t mean you shouldn’t be marketing to people in social, but it’s critical that you package your message in a way that provides an engaging content experience. When you create content from the mindset of a publisher instead of that of a marketer, you set yourself up to maximize the efficacy of social engagement and distribution.

TIME WARNER'S FILM STUDIO IS HAVING A BIG YEAR
Warner Bros. CEO Kevin Tsujihara is on track to deliver record operating profit this year, with film leading the way. Last week, Time Warner said his division — home to Batman, Clint Eastwood, Bugs Bunny, “The Middle” and TMZ.com — had income of $433 million, a 12 percent increase from a year earlier. Its corporate sibling HBO, by comparison, with $530 million in profit, grew 2 percent.

CBS BRINGS IN BIG BANKS TO ADVISE ON VIACOM MERGER
CBS has retained banks Moelis & Co. and Goldman Sachs to advise the company on a possible merger with Viacom. Both Viacom and CBS boards have created special committees to review a possible reunion. Viacom’s management foes not plan to hire any more financial or legal advisers.

AT&T TIME WARNER MERGER HAS 50/50 CHANCE OF APPROVAL
MoffettNathanson senior analyst Craig Moffet said after the announcement of the proposed AT&T/Time Warner deal that the odds on regulatory approval were a 50/50 coin toss. After interviewing five academics, five former FCC commissioners and/or bureau chiefs, five EVPS of public affairs at telecom and media companies, three former FCC chief economists, and two senior Hill staffers, he said the odds remain the same.

TWITTER IS IN TALKS TO SELL VINE FOLLOWING A FLOOD OF OFFERS
Vine may survive after all. Twitter is currently vetting multiple term sheets from companies offering to buy Vine, and hopes to make a deal soon. After announcing its plan to shut down Vine last month, Twitter received a large number of bids, including several from Asia. It’s now working to decide who should run the short-form video app.

EVERYONE'S OFFERING LIVE ELECTION NEWS INCLUDING SNAPCHAT,YOUTUBE AND FACEBOOK
TVs are so last century. News outlets are using Facebook Live, Snapchat, YouTube and other tools to offer live coverage of Election Day in ways not possible four years ago. It’s a fitting close to an election season that has played out on Twitter and Facebook as much as it has on the nightly news, with debates live-streamed online and candidates barbing on social media.

NYLON MEDIA LAUNCHES NYLON STUDIOS TO REACH MORE ADVERTISERS
Fashion and pop culture company Nylon Media — best known for its fashion and pop culture magazine, Nylon — hopes to expand its reach and appeal to advertisers with the creation of Nylon Studios, a unit that will develop live events and video. Kristin Welton will run the operation as VP of Nylon Studios, reporting to company president Jamie Elden.

HISTORIC ELECTION GIVES SOME NEWSPAPERS NEW LIFE
Print newspapers may be disappearing like the home telephone, but not after Election Day. Remembering the frenzy for old-fashioned papers the morning after Barack Obama’s historic win in 2008, newspapers are printing extra copies and setting up temporary retail stands this year, regardless of whether the nation elects the first woman or reality TV star as president.

-Good Morning
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Your Media Morning: Teen Vogue is Thinking Digital First / Rolling Stone to Pay Millions in Defamation Case / Twitter in Talks to Sell Vine Reviewed by Editor on Tuesday, November 08, 2016 Rating: 5
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