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Your Media Morning: Time Inc’s Number Two is Indispensable, A ’Sweet’ Social Shopping Effort, Media Stocks in For Rough Ride

HEARST'S SNAPCHAT CHANNEL 'SWEET' BUDDIES UP WITH APPAREL E-TAILER EVERLANE FOR SNAPCHAT SHOPPING EFFORT
The project, which appeared Nov. 8 on Sweet’s Snapchat Discover Page, encourages visitors to “draw” a monogram on an Everlane bag, then e-mail a saved screenshot of the design to Everlane to complete the order. Customers used Snapchat’s text and drawing tools to pick colors and monogram details. This is the debut of an eight-piece line of leather bags and accessories, which will become widely available Nov. 10 for $40 to $150. It’s also the first time that Everlane will ship internationally.

PUBLISHERS ARE TRYING TO FIGURE OUT HOW TO SQEEZE CASH OUT OF FACEBOOK LIVE
Nine months since Facebook introduced live video, publisher adoption is climbing. But questions remain about how to get the most out of the feature — and how much to invest in a feature whose ability to monetize is still limited. According to Social-bakers, 51 percent of the top publisher companies posted to Facebook Live in September, up from 10 percent in January.

TURNER'S INTERNATIONAL DIGITAL EXPANSION PLANS
Turner is setting up a new international division based out of London, that is focused on creating new direct relationships with consumers via various products, across its entire portfolio of brands. The media owner, parent to CNN and Cartoon Network, has promoted current international CFO Aksel ven der Wal to head the new outfit from Turner’s London office. In an internal memo to staff Gerhard Zeiler, president of Turner International, said: “We will realign our organization similar to how start-ups are built to compete effectively.”
SELF'S DIGITAL DIRECTOR TALKS NEW WEBSITE AND GROWTH
The goal in redesigning Self.com was to further engage and serve our audience: To give them the best possible site user experience, and pair it with the trusted, motivational, informative, and inclusive wellness content they crave. We conducted market research in the beginning stages of the process to determine exactly what features and experience they wanted, and those findings guided our design process. Exceptional UX combined with premium content leads to happier, more engaged readers who spend more time on site and consume more content.

COMMERCE IS BECOMING A  MAJOR INVESTMENT THEME FOR PUBLISHERS
If The New York Times’ recent acquisition of The Wirecutter for a cool $30 million is symbolic of anything, it’s the future of digital monetization. The gadget gurus and product pundits behind the online consumer guide have spent the past five years writing borderline-obsessive product reviews with much success. Unlike traditional display advertising, which is proving to be less and less effective, The Wirecutter focuses entirely on affiliate commerce content. The site takes a uniquely editorial approach to reviewing and curating what they deem to be the very best products on the market.

NY DAILY NEWS IS CUTTING $6 MILLION FROM ITS BUDGET, LAYOFFS COMING
The Daily News is rumored to be looking for $6 million in budget cuts next year, according to one source, who noted layoffs are now feared by insiders as soon as this week. Previously, the layoffs were said to be scheduled for after Election Day and before Thanksgiving. Newly installed Editor-in-Chief Arthur “Chucky” Browne summoned all editorial department heads to a meeting last Saturday.

SONY'S PLAYSTATION VIEW STREAMING SERVICE IS DROPPING ALL VIACOM'S TV CHANNELS
Sony Corp. said its PlayStation Vue streaming TV service will stop carrying all of Viacom Inc.’s channels on Nov. 11 in order to “continue to offer the most compelling value to our fans.” In a blog post, Sony’s head of PlayStation Vue, Dwayne Benefield, said the service will launch AMC Networks Inc.’s part-owned BBC America and NBA TV tomorrow, and plans to add VICE and more CBS and Fox local broadcast stations soon. He noted that Vue has expanded nationwide this year and launched other channel groups like Walt Disney Co.’s, which includes ESPN and ABC.

MEDIA STOCKS IN FOR ROUGH RIDE AFTER TRUMP ELECTED
Media stocks could be in for a rough ride Wednesday as financial markets around the globe gyrate in response to Donald Trump’s startlingly strong showing in the U.S. presidential election. Many feared that if Trump became president he might launch trade wars or significantly increase the U.S. deficit. Typically those concerns cause advertisers to pull back on spending.

VIACOM/CBS OWNER SUMNER REDSTONE'S DEPOSITION DELAYED DUE TO MEDICAL ISSUES
Lawyers for Sumner Redstone called off Tuesday’s deposition of the billionaire, citing a “strong medical recommendation” from the 93-year-old’s doctor. Redstone had accused two former girlfriends of fleecing him out of $150 million, and lawyers for the women had demanded to take up to a seven-hour deposition of the Viacom founder to help refute his allegations.

DAILYMAIL LOSES AD SALES BOSS
The Daily Mail’s advertising chief, Mel Scott, has resigned after 16 months in the job, following a torrid period for print and digital advertising across the newspaper market. Multiple sources said Scott had fallen out with Martin Clarke, the publisher and editor-in-chief of MailOnline.


-Good Morning
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Your Media Morning: Time Inc’s Number Two is Indispensable, A ’Sweet’ Social Shopping Effort, Media Stocks in For Rough Ride Reviewed by Editor on Wednesday, November 09, 2016 Rating: 5
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