Forget Snapchat Discover, Some Publishers Are Going All In With The Next Best Thing, 'Instagram Stories'
It’s seen some early success with @TheStrutByMic, a body-positivity channel with 37,300 followers; @DeliveredByMic, for foodies, with 24,000 followers; and feminism channel @TheSlayByMic, with 12,700 followers. Other, smaller channels include @TheSwaddlebyMic, for parents; and LGBTQ channel,@BeyondPrideByMic. All told, Mic has about 250,000 followers across nine channels on Instagram and had 5 million views across accounts in October, according to the publisher.more»
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Forget Snapchat Discover, Some Publishers Are Going All In With The Next Best Thing, 'Instagram Stories' Reviewed by Editor on Friday, November 18, 2016 Rating: