Time Inc is known for many things, namely its iconic brands. But within media circles, the company is also known for its multi layered management. Whenever Time Inc is looking to fix a problem or streamline business, it layers up. Its latest layering comes in the form of 5 executives taking on the additional role of brand GMs. CEO Rich Battista announced that Meredith Long will lead the luxury and style group which includes Time For Kids, InStyle, Style Watch, Food and Wine, Travel + Leisure, Wallpaper, Time, Fortune and Money. Patty Hirsch Will Lead the Sports Group which includes Sports Illustrated, Golf and Fansided. Bruce Gersh will head up the celebrity/entertainment titles like EW, People and Essence. Regina Buckley will lead the Lifestyle Group which is made up by titles like Real Simple, Coastal Living, Southern Living, Cooking Light, My Recipes and others. And Edouard Portelette will oversee the Foundry, Time Inc's Content/Creative Studio, theDrive.com, ExtraCrispy.com and LifeVR.