This Timc Inc story keeps growing legs, at least for the NY Post's Keith Kelly who reports that Hearst had internal discussions about buying InStyle, Cooking Light and Real Simple from Time Inc but it's all wishful thinking at the point being that Time Inc doesn't seem to want to sell right now, or at least not until the right offer comes along. Last week when the media industry was buzzing about Time Inc's decision to reject an almost $2 billion offer from a private investment group lead by billionaire Edgar Bronfman Jr. many speculations followed about the future of the almost 100 yr old company. One scenario called for the selling off of select publications like InStyle to a possible buyer like Hearst if Time Inc were to be acquired and busted up by a private investment group. Fastword a week later and all we still have is speculation and apparently a dream in the heads of Hearst execs at this point.
Report: Hearst Had Internal Talks About Possibly Buying InStyle And Other Publications From Time Inc
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