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Your Media Morning: Print Isn’t Dead Because... / Uber And Disney Buddy Up / CBS investors Warming up to Viacom

AS PRINT ADVERTISING CONTINUES TO FALL FASTER THAN DIGITAL AD REVENUE IS GROWING, PUBLISHERS PUSH INTO AD AGENCY TERRITORIES
Publishers are pouring resources into such initiatives as they try to turn their niche “branded content” businesses into significant growth drivers. They are expanding into areas that traditionally have been the domain of advertising agencies—from doing research for companies to creating ads that run outside their own websites.

NETFLIX LAUNCHES ITS VR APP IN GOOGLE'S PLAY STORE
The new Netflix VR app allows subscribers to its movie streaming service who own Google's Daydream View headset to watch 36-degree video content. Unfortunately, the Daydream View is the only VR headset supported by the Netflix VR app for the moment. Hopefully, Samsung Gear VR and other headsets will receive support in the future. You can use the VR app to watch any content available on Netflix.

UBER AND DISNEY BUDDY UP TO PROMOTE "ROGUE ONE" VIA UBER'S APP
Uber has launched another activation campaign to get people to sign-up for the service, but this time it’s joined the Dark Side. The company has teamed with Disney for a special promotion for the upcoming release of “Rogue One: A Star Wars Story” which will premiere in theaters on Friday, December 16. Riders from “hundreds of cities” globally will now be able to opt-in to participate in this program, in which the traditional cars Uber picks them up in will be replaced, at least digitally in the app, by a Star Wars vehicle.

AMERICAN MEDIA INC INVESTS IN MARK WAHLBERG'S NEW SPORTS NUTRITION COMPANY
Called Performance Inspired, the Cranberry company introduced a natural line of Whey Protein Powders, Protein Bars, Pre-Workout, BCAA, Creatine and Ripped Diet Whey. Performance Inspired launches its product lines as it also makes official its equity investors expected to be partners for the brand. They include Golden State Warrior Draymond Green, IMG/WME, American Media, Inc.,former US Navy SEAL Marcus Luttrell and talent manager and businessman Scooter Braun.

HERE IS HOW THE ONCE HOT ELITEDAILY.COM ENDED UP BEING WORTHLESS
Eight months ago, Elite Daily was “the voice of Generation Y,” in the words of a presentation it made to advertisers. Two weeks ago, the Daily Mail General Trust, its parent company, wrote down the entirety of its investment in the millennial-focused publisher, a tacit admission that the site was worthless to the company and its investors.

SONY COULD MERGE ITS GAMING AND FILM UNITS IN RESTRUCTURING OF US OPERATIONS
Sony is weighing a restructuring of its US operations, The Post has learned. The Tokyo-based electronics and entertainment giant is having conversations about placing its struggling Sony Pictures Entertainment under its larger and more profitable gaming division, sources said.

CBS INVESTORS AND BOARD MEMBERS WARMING UP TO PROPOSED VIACOM MERGER
CBS investors appear to have become more comfortable with the notion that the company eventually will merge with Viacom. “Rightly or wrongly, a lot of investors are viewing a [CBS-Viacom] merger positively right now, whereas a year ago, it was viewed very negatively for CBS.”

THINGS ARE SO BAD AT DISNEY'S ESPN, THAT ITS LATEST STAR WARS HIT IS BEING OVERSHADOWED
Disney is poised to have another “Star Wars” megahit on its hands with the company on track to sell $130 million in U.S. pre-release tickets for next week’s “Rogue One.” But no matter how well it performs, the film’s success may be overshadowed by ESPN, which is shedding viewers in record numbers.

THERE IS A MOVIE ABOUT THE FOX NEWS SEXUAL HARASSMENT IN THE WORKS
First, there was a miniseries in the works about Roger Ailes’ alleged sexual misconduct. Now, there’s a film on the fast track at Annapurna Pictures as well. Megan Ellison’s studio has scooped up a pitch from “The Big Short’s” Charles Randolph about the former Fox News chairman.

FACEBOOK DISCOVERS MORE AD METRICS DISCREPANCIES
Facebook’s ad-measurement odyssey continues. The social-media giant has revealed two new adjustments to the data it provides marketers to evaluate the effectiveness of their ads. In September, The Wall Street Journal reported that Facebook had been overestimating a video-advertising metric for as long as two years in some cases. Then last month, the company revealed it had found four more measurement discrepancies after undertaking an extensive audit of all of its advertising-related data.

EXECUTIVES ARE GETTING THEIR NEWS FROM EMAIL NEWSLETTERS
Execs are twice as likely to get their news from email versus video, according to a newly released study by Quartz, an online technology and business publication under the Atlantic Media umbrella. The publisher surveyed 1,357 global execs about how they read news and share content, discovering that the vast majority of business execs receive their news from email newsletters.

THE AP CUTS SOME NEWS STAFF IN TO SAVE MONEY
Wall Street Journal, Univision/Fusion, Bloomberg, Gannett: It is layoff season among U.S. media properties, and a slow December Friday is a great time to announce an addition. And so, the Associated Press today is indicating that it is joining this glum shrinking movement.
 
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Your Media Morning: Print Isn’t Dead Because... / Uber And Disney Buddy Up / CBS investors Warming up to Viacom Reviewed by Editor on 6:00 AM Rating: 5
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