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Your Media Morning: Hearst Had Time Inc Talks, Huffpost Names New Editor in Chief, Paste Magazine’s Comeback? Stop Calling Them Millennials

HUFFINGTON POST SELECTS NEW EDITOR IN CHIEF FROM THE NEW YORK TIMES
Lydia Polgreen, a New York Times associate masthead editor and editorial director of NYT Global, has been named editor-in-chief of The Huffington Post. Polgreen, 41, will succeed Arianna Huffington, the news site’s namesake co-founder who left the company in August to launch Thrive Global, a company and website focused on health and wellness.

HEDGE FUND SCOOPS UP MORE TIME INC SHARES
Chicago Equity Partners LLC acquired a new stake in Time Inc. (NYSE:TIME) during the second quarter, Holdings Channel reports. The fund acquired 83,475 shares of the company’s stock, valued at approximately $1,374,000. A number of other hedge funds and other institutional investors have also added to or reduced their stakes in TIME. LS Investment Advisors LLC raised its stake in Time by 64.7% in the second quarter.

THE ATLANTIC BEEFS UP ITS POLITICS AND FOREIGN POLICY COVERAGE WITH NEW HIRES
The Atlantic continues to grow its masthead with the hire of U.S. politics and foreign policy reporter Julia Ioffe. Currently a contributing writer for Politico Magazine, Ioffe will cover national security, foreign policy, and politics for The Atlantic magazine and TheAtlantic.com. She will begin with The Atlantic in early 2017.

TIME WARNER BOSS JEFF BEWKES TALKED UP HIS COMPANY'S PENDING MERGER WITH AT&T
Mr. Bewkes said a merger with AT&T will allow consumers to access more high-quality content any way they want to watch. It will also improve the TV interface, allowing viewers to better find what they want to watch, share it and move around between networks and other streaming services.
APPLE MUSIC NOW HAS 20 MILLION SUBSCRIBERS
Apple has released the latest numbers for the music subscription service Apple Music. In the 18 months since the service was launched, the tech giant reveals that it has just crossed the 20 million paid subscribers mark. It last reported 17 million subscribers in September, marking a 15 percent jump in three months.

BLOOMBERG BUSINESSWEEK'S ANNUAL JEALOUSY LIST IS OUT
Here are 40-odd stories we wish we’d done this year—and don’t want you to miss. Continuing a painful, happy tradition, we give you Bloomberg Businessweek’s fourth annual Jealousy List.

IS SIRIUS XM LOOKING TO BUY PANDORA?
Howard Stern signed a new deal in December 2015 to stay with satellite radio king Sirius XM. But before that, some speculated he could leave for streaming radio firm Pandora. Will the self-proclaimed King of All Media still wind up there? Shares of Pandora  soared more than 16% Friday on rumors that Sirius XM might want to buy Pandora. The stock was up again Monday and rallied another 2% Tuesday
NBC NEWS BRINGS ON THE HUFFINGTON POST'S DAVID FREEMAN AS LEAD EDITOR FOR ITS NEW TECH/SCIENCE VERTICAL 'MACH'
I'm thrilled to announce that David Freeman has joined NBC News Digital as our lead editor for MACH. David comes from Huffington Post where he was managing editor of the impact & innovation channel and founding editor of the science section. A thrill seeker at heart, I knew David would be a perfect fit for MACH. He has climbed Kilimanjaro, he has attended race car driving school, as a kid he kept hawks in his backyard and he once spent the night in an underwater hotel. But perhaps the most exciting David Freeman fact is that his pup Captain Scruffy used to have his own YouTube channel.

SOME PUBLISHERS ARE TURNING TO 'MEDIUM' TO ATTRACT READERS WITH NEW KINDS OF CONTENT
When Washington Post writer Geoff Edgers wrote an article about tracking down a lost violin in March this year, he took to Medium, home to long-form essays and think pieces, to explain the reporting process behind the final feature.  While the Post article was the finished product, the Medium article outlined Edgers’ first tip-off, the 75 interviews he conducted and how he uncovered a concert listing from 1980.

THIS IS HOW THE VP OF HEARST MAGAZINES' SNAPCHAT CHANNEL 'SWEET' MAKES CONTENT
Introduced a year ago, Sweet is a partnership between the messaging app and Hearst, and was the first publication to launch directly on Snapchat. Ross Clark, vp and general manager of Sweet, leads an edit staff of 25 that churns out 12 to 14 stories a day, a modern spin on lifestyle and service. (Recent editions offered mobile phone hacks and tips on how to read books faster.)

PASTE MAGAZINE LAUNCHES CROWD FUNDING EFFORT TO RELAUNCH ITS PRINT MAGAZINE
At its peak, Paste magazine reached a little over 100,000 subscribers and newsstand buyers. Fittingly perhaps, the amount being sought via a new Indiegogo campaign launched today in support of a spring 2017 print relaunch is $100,000. During Paste’s original 2002-2010 print run, the magazine was offered as both a quarterly and bi-monthly.

VIACOM IS LAUNCHING A NICKELODEON THEME PARK IN THE MIDDLE EAST
Viacom International Media Networks has announced a partnership with IMG Worlds to develop its first Nickelodeon park in the Middle East in Dubai. A large area accommodating up to 12 Nickelodeon-branded rides and attractions, inspired by properties including SpongeBob SquarePants and Teenage Mutant Ninja Turtles, is expected to open in 2019.

MORE THAN HALF OF ALL VIDEO VIEWING IS HAPPENING ON MOBILE
More than half of all video viewing is now happening on mobile, and most of those views come from phones, not tablets: That’s the gist of a new report from video platform provider Ooyala. During the third quarter of this year, 52 percent of all video views came from mobile devices, according to Ooyala’s Global Video Index.

MILLENNIALS DON'T LIKE TO BE CALLED MILLENNIALS ACCORDING TO TIME INC UK
Millennials are not all the same, and by not recognizing different segments of this generation, publishers and advertisers may be missing out. That’s the message from Time Inc. UK, whose new research, “The New Mainstream,” reveals six diverse audience segments within the millennial population in the UK, as well as their influences and how they interact.


-Good Morning
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Your Media Morning: Hearst Had Time Inc Talks, Huffpost Names New Editor in Chief, Paste Magazine’s Comeback? Stop Calling Them Millennials Reviewed by Editor on 6:00 AM Rating: 5
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