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The Economist Gave Away Free Waffles Topped With Bugs And Worms in Exchange For New Subscriptions

The Economist is going all out to attract new subscribers. Its latest effort wasn't some social media contest or some tote bag giveaway, though they were handing those out too. No, the magazine was giving away free food in Manhattan and you all know that in Manhattan everyone will stop for free food. But it wasn't just any food. It was waffles topped with dried roasted crickets or mealworms, and yes people were stopping to get a tummy full. As they snacked on the free buggy waffles, individuals armed with handheld devices were ready to take payment from new subscribers who chose to jump on the 12 for $12 subscription deal being offered.
“The waffle truck brings The Economist’s mind-stretching journalism to life and challenges potential readers to consider new ideas and solutions to the growing challenge of feeding the world,” Marina Haydn, the senior vice president circulation and retail marketing, said.
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The Economist Gave Away Free Waffles Topped With Bugs And Worms in Exchange For New Subscriptions Reviewed by Editor on Thursday, December 15, 2016 Rating: 5
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