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Time Inc and Buzzfeed Launch Holiday Gift Guides On Facebook Messenger Via New E-Commerce Bots

Tis the season to give and receive and and Time Inc and Buzzfeed are here to help. Both companies are bringing their holiday gift guides to Facebook Messenger. Buzzfeed launched the 'Ultimate Gift Finder' which asks users key questions about budget and what they're looking for and then responds with 100 suggestions. Time Inc's Real Simple also got in on the Messenger gift guide action with a twist. Real Simple's gift guide is more geared towards procrastinators who wait until the last minute to get their holiday shopping done. It also issues gift buying tips. Both Time Inc and Buzzfeed will collect a percentage of each sale driven by their e-commerce messenger bots.
“The purpose of the messaging app is really more content and utility,” said Regina Buckley, senior vp of digital business development & business operations at Time Inc. and also gm of Time Inc.’s lifestyle titles, including Real Simple. “I wouldn’t say this is not going to generate revenue, but the first goal is to learn and test and see whether it’s something our consumers are interested in. There are a lot of interesting opportunities that don’t come about in news.”
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Time Inc and Buzzfeed Launch Holiday Gift Guides On Facebook Messenger Via New E-Commerce Bots Reviewed by Editor on Wednesday, December 21, 2016 Rating: 5
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