Is print dead? Yeah we know its getting old, but its an ongoing conversation. Hearst magazines doesn't seem to think print is dead. In fact, they more than any other publisher has been investing heavily into launching new print titles. They recently launched a brand new print title called 'The Magnolia Journal' and will launch more in the New Year including one in partnership with Airbnb and 'The Pioneer Woman' in partnership with lifestyle TV personality Ree Drummond. So publishers still have confidence in print. But are they investing in bringing consumers back to newsstands? How can they improve the physical magazine newsstand experience? This is where Time Inc is focused. Time Inc retail President Drew Wintemberg believes that some publishers aren't investing enough or at all in bringing consumers back to retail and that is what his focus will be. He sees not just other publishers as competitors, but also the beverage, candy and snacks categories because they are all competing for prime space. He chatted with Folio about how he's moving towards achieving this goal and whether publishers are cutting into their own newsstand sales with deep discount subscription promotions among other things.
Time Inc is Working to Bring Consumers Back to Newsstands, Retail President Drew Wintemberg Explains
Reviewed by Editor