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Viacom's New CEO Has a Huge Crush on Vice Media

Viacom which is currently waiting on CBS to make a move so the two companies can re-merge, is said to have eyes on Vice Media like every other media giant, namely Disney. New interim CEO Bob Bakish wants in on Vice but he may have to join the line. Mr. Bakish is believed to be in a campaign to convince his bosses that Viacom can stand on its own two feet and so he wants to make a big splash which would mean he becomes permanent CEO.  The company recently dropped hundreds of millions to acquire Argentina's largest broadcast network, Televisión Federal. So adding a piece of Vice would keep Viacom's feet planted in a demo it has been struggling with over the past few years, millennials. But Mr. Bakish will probably have to work some serious magic to get in on Vice as Viacom's current credit rating is shot and it has no cash. Thats too bad because Disney, which is much larger and richer than Viacom, is probably eyeing Netflix which means its current 23% stake in Vice is currently good enough for CEO Bob Iger. Viacom taking a chunk of Vice would be interesting being that Tom Freston who was fired as CEO of Viacom back in 2006 for not acquiring the now defunct Myspace.com is an advisor to Vice Media CEO Shane Smith.

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Viacom's New CEO Has a Huge Crush on Vice Media Reviewed by Editor on 10:12 AM Rating: 5
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