Time Inc COO Jen Wong: How do I Transform This Incredible Company Into a Digital First Multiplatform Business?
|TIME INC NUMBER TWO JEN WONG|
Wong On third party platforms like Facebook and Snapchat:
“Time Inc. was a more introverted company that had a chance to be more extroverted. Think of digital companies. They’re talking to Facebook and Google and Pinterest and Snapchat all the time. They let their content run wherever it is. We weren’t. That’s a big cultural change for the company.”
On Time clearing out the complexities of being a big company
“When you’re a large company, there’s always a price to pay for complexity. It’s just hard. When you have 22 brands, there is complexity in the system. Operating as a platform is about clearing out that complexity and getting scale. What I learned at PopSugar was ruthless scale and the benefits of that and necessity of that to drive a digital business. Time Inc. is getting that mentality and that culture. We’re well on our way there, but it’s an evolution.”
Time Inc COO Jen Wong: How do I Transform This Incredible Company Into a Digital First Multiplatform Business? Reviewed by Editor on 10:25 AM Rating: