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Time Inc COO Jen Wong: How do I Transform This Incredible Company Into a Digital First Multiplatform Business?

TIME INC NUMBER TWO JEN WONG
Time Inc number two Jen Wong has a full plate in front of her. As COO she is charged with accelerating the effort of trading in the company's deep rooted print legacy for a multi-platform digital one. But its no easy task. Ms. Wong who is one of the most powerful women in media is tapping into her experience from her days at Popsugar to help the much bigger Time Inc adapt to that same culture and mentality that made Popsugar a success. Ms. Wong recently talked shop with the folks at Digiday where she discussed some hot items:

Wong On third party platforms like Facebook and Snapchat:
“Time Inc. was a more introverted company that had a chance to be more extroverted. Think of digital companies. They’re talking to Facebook and Google and Pinterest and Snapchat all the time. They let their content run wherever it is. We weren’t. That’s a big cultural change for the company.”

On Time clearing out the complexities of being a big company
“When you’re a large company, there’s always a price to pay for complexity. It’s just hard. When you have 22 brands, there is complexity in the system. Operating as a platform is about clearing out that complexity and getting scale. What I learned at PopSugar was ruthless scale and the benefits of that and necessity of that to drive a digital business. Time Inc. is getting that mentality and that culture. We’re well on our way there, but it’s an evolution.”



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Time Inc COO Jen Wong: How do I Transform This Incredible Company Into a Digital First Multiplatform Business? Reviewed by Editor on Wednesday, January 25, 2017 Rating: 5
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