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Vice Forms Global Creative Services Agency Called Virtue Worldwide

Vice Media, the Brooklyn based $4 billion media company is serious about the creative services business and is displaying this seriousness with the formation of a new global company called Virtue Worldwide. The new company was formed by combining all Vice's stand alone marketing businesses like Vice's in house creative agency called Virtue, Carrot Creative which is a digital and mobile agency Vice bought back in  2013, Pulse which was acquired a year ago and Starworks Group which Vice holds a majority stake in. The new company which is also based in Brooklyn has 450 person staff that Vice hopes will help brands create content, social media posts, short films etc.
“This is less about [a new] name, and more about the efficiencies” the combined entity will yield, said Lars Hemming Jorgensen, who has been named chief executive of Virtue Worldwide. “Marketers don’t want four different strategists from four agencies in the room.”
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Vice Forms Global Creative Services Agency Called Virtue Worldwide Reviewed by Editor on 10:02 AM Rating: 5
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