Jeff Bezos' Washington Post Testing The Millennial Female Waters With 'The Lily'
Said Tracy Grant, deputy managing editor at The Post:
“This is a first-of-its-kind initiative for The Post which pulls content together in a way we don’t naturally do on our site. By launching under a different brand, we can give The Lily its own voice, more freely experiment with how we present Post journalism, and see if we can capture a new audience we wouldn’t otherwise have. This initiative has the potential to be a model for how we distribute Post content in the future.”
Jeff Bezos' Washington Post Testing The Millennial Female Waters With 'The Lily' Reviewed by Editor on 12:21 PM Rating: