Jeff Bezos' Washington Post Testing The Millennial Female Waters With 'The Lily'
Said Tracy Grant, deputy managing editor at The Post:
“This is a first-of-its-kind initiative for The Post which pulls content together in a way we don’t naturally do on our site. By launching under a different brand, we can give The Lily its own voice, more freely experiment with how we present Post journalism, and see if we can capture a new audience we wouldn’t otherwise have. This initiative has the potential to be a model for how we distribute Post content in the future.”
Jeff Bezos' Washington Post Testing The Millennial Female Waters With 'The Lily' Reviewed by Editor on Thursday, January 19, 2017 Rating: