Hollywood Reporter Launches 'Hollywood Reporter News' a Daily Video Series
THE HOLLYWOOD REPORTER LAUNCHES “THE HOLLYWOOD REPORTER NEWS” DAILY VIDEO SERIES COVERING BREAKING STORIES & HOT TOPICS IN ENTERTAINMENT
Kicking off on Feb. 1st The Hollywood Reporter News to provide viewers round-the-clock access to the latest entertainment news in 60-90 second episodes
The Hollywood Reporter News follows the massively successful launch of Billboard News, the video series of its music-focused sister outlet, which is on track to hit 250M views in 1st year
Los Angeles, CA — February 1, 2017 — The Hollywood Reporter announced today the launch of The Hollywood Reporter News, a video news series capturing the latest entertainment headlines in 60-90 second daily episodes. Launching on February 1st amid the height of award-season excitement, The Hollywood Reporter News will be available at THR.com, Facebook and The Hollywood Reporter News’ YouTube Channel.
With The Hollywood Reporter’s unmatched access and award-winning journalism, The Hollywood Reporter News will cover everything from celebrities to film premiers, awards shows, film festivals, Hollywood style trends, deal making, unfolding controversies and breaking news stories.
“The Hollywood Reporter News gives millions of fans around the world instant access to attention-grabbing headlines in a video format that engages them and keeps them coming back for more,” said Michael Palmer, general manager, video for The Hollywood Reporter-Billboard Media Group. “With Billboard News’ incredible success, we’re looking forward to seeing similarly stellar results from The Hollywood Reporter News.”
The launch of The Hollywood Reporter News, which will be produced by an in-house content team out of The Hollywood Reporter News’ studios in New York and Los Angeles, comes on the heels of a number of successful major video and television initiatives by the leading entertainment media brand. In 2016, The Hollywood Reporter led a push into video with the creation of a Facebook Live team that is slated to produce over 1,000 Facebook Live broadcasts totaling more than 250 hours of live video this year.
Billboard, which is The Hollywood Reporter’s music-focused sister outlet, launched its own video news series in November, which saw 25 million views in its first seven weeks. Billboard News is currently on track to garner over 250 million video views in its first year of activity.
With Billboard’s recent announcement of the acquisition of Spin Media and its portfolio of high-profile music brands Spin, Vibe and Stereogum, Billboard is primed to see a significant expansion of its Billboard News audience.
As part of the rollout of The Hollywood Reporter News, American Airlines has signed on as launch partner. The partnership will allow American Airlines the chance to participate in the most fast-paced and exciting pop-culture conversation taking place on social and digital media today.
Hollywood Reporter Launches 'Hollywood Reporter News' a Daily Video Series Reviewed by Editor on Wednesday, February 01, 2017 Rating: