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Your Media Morning: Time Inc Bidding Pool Gets Smaller, Rodale Restructures, Conde Nast Joins NBC and Vox in Ad Partnership

WAIT. SAY WHAT NOW?
"Our bucket was leaking every year to the tune of $10 million in losses and some years $100 million"
-AOL CEO TIM ARMSTRONG
DISNEY CEO BOB IGER DEFENDS HIS ROLE ON TRUMP PANEL
 The Walt Disney Company’s annual shareholder meeting on Wednesday brought the company’s chief executive, Robert A. Iger, face to face with a smattering of people who demanded that he resign from President Trump’s business policy forum.

POSSIBLE SALE OF TIME INC MOVES INTO FINAL STAGES
In a signal that Time Inc.’s sales process is entering the final stages, the publisher’s board on Tuesday decided to go forward with discussions with potential buyers and has called for final bids within two weeks, according to people familiar with the situation.

RUNNING A CONTENT STUDIO IS NO WALK IN THE PARK
The way many publisher studios are set up is part of the problem. It takes expensive staff and equipment to create branded content that looks and feels like real journalism and manage the campaigns through the multiple steps of approvals required. And agencies are raising the bar, demanding premium multimedia content that can run across the publisher’s site as well as social media, which adds to production costs. Shooting a video in your test kitchen is one thing, but shooting on location will eat up profits quickly.

NEW FCC CHAIR SAYS INTERNET PRIVACY RULES UNFAIRLY HELPS FACEBOOK AND GOOGLE TO DOMINATE DIGITAL ADVERTISING
The American Civil Liberties Union criticized Flake's proposal to undo the rules. "With this move, Congress is essentially allowing companies like Comcast, AT&T, and Verizon to sell consumers’ private information to the highest bidder," ACLU general counsel Neema Singh Guliani said.

GOTHAMIST ACQUIRED BY DNAINFO
This will certainly change things. First, Gothamist will become the official blog for DNAinfo New York, while Chicagoist will be the official blog for DNAinfo Chicago. As DNAinfo currently doesn’t have sites in LA, SF or DC, maybe this is the start of them. Also, it means, at least as Brendan O’Connor of Jezebel is reporting, that the former owners of Gothamist have made sure not to upset the new owner – they have deleted their negative coverage of Joe Ricketts.

RODALE MAKES CHANGES IN EDITORIAL AND BUSINESS OPERATIONS
Said CEO Mario Rodale about the restructuring: “Our primary goal is to ensure that we are aligned for growth, collaboration and efficiency. With this new organization in place, we have unified processes and streamlined team structure to unlock fresh opportunities for innovation and long-term growth.”

NETFLIX IS OPENING MUMBAI OFFICES
Can’t get enough of Netflix? Neither can people in India, where Netflix is growing fast after launching early last year. To reciprocate, Netflix will set up an office in Mumbai and invest more in creating TV shows and movies specifically for India, said CEO Reed Hastings.

MEANWHILE HULU IS LOOKING TO OPEN NEW OFFICES IN ALBUQUERQUE AND SAN ANTONIO
The video-streaming service Hulu could announce plans this month that it could expand operations this year to San Antonio, Texas or Albuquerque, New Mexico. The expansion, if it happens, could translate to 300 new jobs this year and up to 500 in the ensuing years.

NBC NEWS CHAIRMAN NOT SHY ABOUT MISTAKES, WILL SHAKE UP HOW HIS DIVISION USES POLLING IN FUTURE ELECTION COVERAGE
NBC News chairman Andy Lack says that the news network is reevaluating how it covered the 2016 election, and plans to make significant changes to how it covers future elections. In particular, Lack cited problems with polling in many states and said that the lack of reporters in the field in states like Michigan and Ohio may have contributed to some of its mistakes.

CONDE NAST BUDDIES UP WITH NBC UNIVERSAL AND VOX IN AD PARTNERSHIP
Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.

CNN LAUNCHES VIRTUAL REALITY UNIT
CNN Digital has announced the launch of CNNVR, a new, dedicated “immersive journalism unit” and virtual reality platform that will cover major news events in the 360-degree format. Coverage in that format included this view into the running of the bulls in Pamplona, Spain.

FOX SETTLES ANOTHER SEXUAL ASSAULT CLAIM, THIS TIME FOR $2.5 MILLION
21st Century Fox reached a settlement worth more than $2.5 million with a former Fox News contributor who reported that she was sexually assaulted by an exec at company headquarters two years ago. The contributor, Tamara Holder, has said that the network exec tried to force her to perform oral sex on him.

PINTEREST ACQUIRES JELLY, A START UP FOUNDED BY TWITTER CO-FOUNDER BIZ STONE
Pinterest has acquired Jelly Industries, the question-and-answer app led by Twitter co-founder Biz Stone. Jelly’s product lets people ask questions and then uses an algorithm to pair them with experts to give answers. Pinterest said the startup’s skills will help expand its online search tools.



-Good MEDIA Morning To You!

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Your Media Morning: Time Inc Bidding Pool Gets Smaller, Rodale Restructures, Conde Nast Joins NBC and Vox in Ad Partnership Reviewed by Editor on Thursday, March 09, 2017 Rating: 5
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