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Dujour Media Looks to Woo Advertisers With New à la carte Ad Offerings

Magazine media/Lifestyle magnate Jason Binn is always re-inventing his businesses to ensure they aren't left behind by the ever changing media landscape. His Dujour Media empire which publishes Dujour Magazine, Dujour.com, newsletters etc. is about to start offering advertisers deeper access to its luxury high income audiences and that of its partners Gilt and Jetsmarter. For $700k advertisers can gain exclusive access to Dujour's ever growing luxury focused audience across its platforms. Mr. Binn is one of the few people who actually lives the life printed in the pages of his oversized luxury magazine and its website Dujour.com.  The man is known in every corner of luxury from Hollywood to Aspen to The Hamptons.  He is the face of the brand and the demo he offers to advertisers. He's also friends with some heavy hitters.  We recently named him as one of the twenty people in media you should be following on Instagram.
As part of the offering, Binn will make use of DuJour’s partnerships with Gilt Groupe, as well as private jet membership firm, JetSmarter, where he serves as executive director. Binn said between Gilt and JetSmarter, DuJour, via the print edition and quarterly newsletters, is able to reach some of the wealthiest consumers.
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Dujour Media Looks to Woo Advertisers With New à la carte Ad Offerings Reviewed by Editor on Monday, April 10, 2017 Rating: 5
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