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Your Media Morning: Conde Nast Diving Into Snapchat, Snap Inc’s CEO Strikes Again, Subscriber Growth Slows at Netflix

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COOPER HEFNER LEADING THE CHARGE IN PLAYBOY'S FIGHT AGAINST 'PC CULTURE'
At 25, Hefner has already won what he saw as a significant battle. In February, Playboy decided to reverse its decision to eliminate nude pictures less than a year after a splashy announcement declared they would end the practice. 
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VOGUE ARABIA INSTALLS NEW EDITOR IN CHIEF
Within days of British Vogue naming Edward Enninful as its new editor, another game of thrones has unfolded at Condé Nast, with the abrupt ejection of Princess Deena Aljuhani Abdulaziz and her replacement by Manuel Arnaut as editor in chief of Vogue Arabia.

DID SNAP INC CEO EVEN SPIEGEL SAY THE COMPANY'S SNAPCHAT APP IS FOR RICH PEOPLE?
Snapchat CEO Evan Spiegel allegedly stated that Snapchat is an app “only for rich people.” This is part of the allegations made by Anthony Pompliano in a lawsuit filed against Snap Inc. in January. According to Pompliano, this statement was made after he made the proposal of increasing users in international markets that already heavily use social media in an attempt to improve its daily active users metric.

TALENT LAYOFFS COMING TO DISNEY'S ESPN NEXT MONTH
ESPN management is said to expect to finish most of its job cuts prior to the company’s upfront presentation for media buyers on May 16 and possibly by May 9, the date of Disney’s second quarter earnings call. ESPN is expected to undergo significant cost-cutting on its talent side.
MURDER LIVE STREAMED ON FACEBOOK
When Facebook launched Facebook Live just under a year ago, Mark Zuckerberg told Buzzfeed that “we built this big technology platform so we can go and support whatever the most personal and emotional and raw and visceral ways people want to communicate are as time goes on.

DID A FORMER WEB-MD EXEC TAKE TRADE SECRETS TO TIME INC TO HELP IT LAUNCH A FREE MAGAZINE FOR DOCTORS' OFFICES
A former WebMD pharmaceutical ad sales executive breached her contract and stole trade secrets by taking a similar job with Time Inc., the website claims in a lawsuit. Heidi Anderson, who helped work up for Time a free magazine for doctors’ offices, earned over $2 million

DAN PERES, THE FORMER EDITOR OF THE DEFUNCT MEN'S MAGAZINE 'DETAILS' IS WRITING A BOOK ABOUT FASHION AND ADDICTION
The book, called “This Should Explain Everything,” recounts Peres’ “non-traditional path to manhood, as he moves from an awkward magic-obsessed suburban adolescence to the rarefied stratosphere of the fashion world where, with the assistance of a 60-pill-a-day opiate habit, he found a new way of pretending.

THE CURRENT COVER OF CONDE NAST TRAVELER WAS SHOT WITH AN IPHONE 7
The issue features a rowboat pulled up on a beach in St. Bart’s with the beautifully blue sea lapping up on the shore in the background. “The iPhone 7 [Plus] has a portrait mode,” said Editor-in-Chief Pilar Guzman.

SNAPCHAT IS LAUNCHING A SELF SERVE ADS PLATFORM
After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product, according to sources. The platform is expected to roll out shortly and is expected to be timed to release alongside the IAB’s Newfronts conference, which kicks off in New York on May 1

SOFTWARE COMPANY STAQ IS MAKING COMPANIES LIKE MEREDITH CORP AND DAILYMAIL.COM HAPPY
Meredith Corp., the owner of local TV stations and publisher of magazines like Parents and Better Homes & Gardens, had a problem. The more partners the media company plugged into for ad technology, measurement and data, the harder it was to find out basic information about Meredith’s digital ad sales operations, according to Matt Minoff, senior vice president and chief digital officer for Meredith.

LUXURY MAGAZINES FACES THREAT FROM RETAILERS
Retailers such as Net-a-Porter are emerging as new rivals, marrying content and commerce in one place and blurring the old lines between editorial and advertising. They are offering fashion-conscious consumers a direct way to buy clothes and other luxury items online. Vogue responded by setting up its own online retail site, Style.com.

FACEBOOK SHUTS DOWN 30,000 FAKE NEWS ACCOUNTS IN FRANCE AHEAD OF THAT COUNTRY'S ELECTIONS
Facebook has cracked down on 30,000 fake accounts in France ahead of the country's pivotal presidential election. Facebook said the accounts were spreading fake news stories, spam, misinformation or other deceptive content.

THE DRUM BEAT FOR APPLE TO BUY DISNEY IS COMING BACK
It would be "logical" for Apple Inc. to buy Walt Disney Co. as it would allow Apple to replicate its music-iTunes strategy in the content-media space, said analyst Amit Daryanani at RBC Capital. While the odds of deal are "low," Daryanani said he sees a "confluence of events that make an acquisition of [Disney] a 'greater than 0%' probability event." He suggested the odds could increase if Apple is able to access the more-than $200 billion in cash it has overseas through a repatriation tax holiday. Disney's market capitalization was about $178.7 billion, according to FactSet.

START-UP AIMS TO TURN UBER DRIVERS INTO BREAKING NEWS VIDEOGRAPHERS
An Australian startup aims to enlist drivers in the delivery of real-time news footage. First reported by the Financial Review, NewsCar aims to help newsrooms get first access to exclusive footage. Uber drivers can be found all over the city, so when an event occurs, the company will help news networks direct nearby members to the scene. From there, they can shoot TV-ready footage from their smartphone using its purpose-built app.

VIACOM'S MTV BETS ITS FUTURE ON LIVE UNSCRIPTED SHOWS
Over the past 13 years, Chris McCarthy’s methodical approach to rejuvenating Viacom’s networks has proven that he is peerless when it comes to fixing seemingly unsalvageable problems. Last October, McCarthy was given his most grandiose challenge yet: he was named president of MTV.

SUBSCRIBER GROWTH SLOWS AT NETFLIX
Netflix’s stock success has been mostly based on its ability to add paid subscribers. The company is expected to announce it added 5.3 million subscribers during the first quarter, marking a slowdown from 7.1 million last quarter and 6.7 million the year prior. Growth is expected mostly from international viewers.


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Your Media Morning: Conde Nast Diving Into Snapchat, Snap Inc’s CEO Strikes Again, Subscriber Growth Slows at Netflix Reviewed by Editor on Monday, April 17, 2017 Rating: 5
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