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Your Media Morning: Men’s Health Gets a New look, Modern Luxury Just Got Bigger, Vanity Fair to Charge For Access, Wenner Media Eyes Video

 TOGETHER AT LAST 
MODERN LUXURY FINALLY BUYS GREENGALE PUBLISHING, FORMERLY NICHE MEDIA
Modern Luxury the publisher of magazines like Chicago Social and Michigan Avenue is the proud new owner of GreenGale Publishing (formerly Niche Media) the company behind magazine like Hamptons...
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Good Media Morning to you. Here's what's going on elsewhere. But first, FORWARD THIS ISSUE»
 
FACEBOOK ADMITS IT NEEDS TO DO BETTER FOLLOWING THE LIVE MURDER VIDEO
 "We know we need to do better," Justin Osofsky, VP of global operations at Facebook, wrote in a post Monday after the company faced criticism for its handling of the video. "We disabled the suspect's account within 23 minutes of receiving the first report about the murder video, and two hours after receiving a report of any kind," Osofsky said. Facebook is now in the process of reviewing how videos are flagged by users.

CONDE NAST'S VANITY FAIR WILL START CHARGING FOR DIGITAL ACCESS
On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde Nast's second publication to charge for digital access. Within six months, the Graydon Carter-edited Vanity Fair will try to cash in on the Trump Bump, that post-election phenomenon that matured into a subscriber surge in the first quarter of 2017.
NETFLIX IS ALMOST AT 100 MILLION SUBSCRIBERS
Netflix added 5 million members globally in the first quarter of 2017, bringing its total subscriber base to just shy of 99 million users. That comes on the heels of Netflix's biggest quarter for new subscribers ever. "We expect to cross the 100 million member mark this weekend," Netflix wrote in its letter to shareholders Monday. "It's a good start."

DENNIS PUBLISHING IS MAKING MONEY SELLING CARS
Most publishers have some sort of commerce play in motion, typically involving affiliate links. Dennis Publishing’s commerce strategy is far more ambitious. The magazine publisher has been selling new and used cars via its website Buyacar for the last 18 months. Now, that’s starting to really pay off. In 2016, Dennis made $19 million.

WASHINGTON POST REVENUE CHIEF JED HARTMAN TALKS SHOP
Are you gonna be big or are you gonna be engaging? Are you gonna sell advertising or are you going to sell subscriptions? Beware the tyranny of “or”. It’s an “and.” We have consistently had more page views and therefore, we’re more engaging. We like where are, and we won’t trade that for other opportunities.

WENNER MEDIA LOOKS TO INVEST HEAVILY IN VIDEO...NATURALLY
Video is the most important piece. We see an enormous application for Men’s Journal and [gamer vertical] Glixel in the video realm. With Rolling Stone, we built a team of 15 people in video, and we produce and publish 15 videos a day on our website. They are very web-based news videos with motion graphics and we pair them with our most important stories. It’s laid the foundation of how Rolling Stone exists online and it’s been profitable. And we want to expand on that. And do more longer-form and high-production video.
MAGAZINES ARE DOING REALLY WELL ON SOCIAL MEDIA
Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in the first quarter of 2017, up nearly 5% compared to last quarter. That's according to the latest Magazine Media 360° Social Media Report from MPA – The Association of Magazine Media.

OUCH! IS SNAPCHAT THE NEXT TWITTER?
Specifically, I've been having flashbacks to circa 2008-2009, when Twitter was becoming a media chattering-class obsession and felt like it was on the verge of going mainstream. At the time, I wrote a couple columns for Ad Age simultaneously declaring my love for my Twitter (as a user) and expressing my fears about its long-term prospects.

AT&T TIME WARNER DEAL PATH CLEARS A LITTLE MORE AFTER TV STATION SALE
U.S. regulators approved Time Warner’s sale of its only TV station, clearing a transaction that helps ease scrutiny of the film and TV giant’s proposed $85.4 billion purchase by AT&T. The Federal Communications Commission granted Meredith permission to buy WPCH in Atlanta from Time Warner’s Turner Broadcasting System.

DISCOVERY IS LENDING ITS NAME TO A NEW TOURISM PARK
Discovery is licensing its name for a $1 billion eco-tourism park in Costa Rica as the media company seeks new revenue from fans of its cable networks, which include Discovery Channel and Animal Planet. Discovery Costa Rica, scheduled to open in late 2020, will be near Liberia.

BUSTLE BUYS ELITE DAILY FROM DAILY MAIL
Bustle, a digital media company that caters to millennial women, has acquired Elite Daily from Daily Mail. Bustle now owns three web properties — Bustle, Elite Daily, and the young-mom site Romper — and is changing the name of its parent company to Bustle Digital Group. Bryan Goldberg, the founder and CEO of Bustle, says BDG will reach about 80 million unique monthly viewers, per Google Analytics.
 

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Your Media Morning: Men’s Health Gets a New look, Modern Luxury Just Got Bigger, Vanity Fair to Charge For Access, Wenner Media Eyes Video Reviewed by Editor on Tuesday, April 18, 2017 Rating: 5
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