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Your Media Morning: Meredith Comes up Short, Pitchfork Shutters Print Magazine, Digital Revenue Overtakes Print at FT , VanityFair Erecting Paywall

 THE FRONT 
STEPHEN COLBERT COVERS THE ANNUAL NEW YORK ISSUE OF THE HOLLYWOOD REPORTER
Here is a first look at the new issue of The Hollywood Reporter out this morning with Late Show host Stephen Colbert who seems to have finally gotten his legs perching him at the top of the late night ratings heap for the past 10 weeks.
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TIME INC AD EXEC RETURNS AFTER A 3 YEAR STINT AT CONDE NAST
Time Inc. has announced that Lori Fromm has rejoined the company as VP, Brand Sales, effective immediately. Fromm, who most recently was Head of Integrated Sales & Strategy for Glamour and Self, is now responsible for generating revenue for Time Inc.’s Lifestyle brands, such as Real Simple, Cooking Light, Health, MyRecipes.com and Cozi across platforms. She reports to Ann Gobel, Vice President, Lifestyle Brand Group.

BILL O'REALLY'S BOSSES ARE AWAITING THE COMPLETION OF AN INVESTIGATION TO DECIDE IF HE STAYS OR GOES
The Murdochs are awaiting the results of an investigation into Mr. O’Reilly’s conduct before making a decision about whether he will stay or go, two people briefed on the plan said Wednesday. The law firm Paul, Weiss, Rifkind, Wharton & Garrison has been enlisted by 21st Century Fox to investigate, and although the probe started with a review of accusations made by Wendy Walsh, a former guest on Mr. O’Reilly’s show, the law firm is expected to expand its purview if other issues arise, the people said.

WILL VERIZON'S DECISION TO PUT TWO OLD INTERNET GIANTS UNDER THE SAME ROOF WORK?
Nice in theory, unlikely in reality, say industry watchers. Oath will now be the combination of dozens of ad tech parts, some built in-house Yahoo and AOL, and others acquired. Both companies struggled to create coherent platforms on their own, and the addition of new integration challenges means risking falling even further behind Google and Facebook, especially as top executives joust for position.

CNBC BEEFS UP DIGITAL EDITORIAL TEAM
We are pleased to announce some recent additions to CNBC Digital. Jenna Goudreau has made a number of hires for our space at 1221 in New York as she continues to build out the Make It team.

CONDE NAST AND PITCHFORK MOVE INTO NEW CHICAGO OFFICES/PITCHFORK KILLS PRINT MAGAZINE
Music media company Pitchfork has moved its Chicago staff into new downtown digs, along with some employees of its New York owner, Conde Nast. Pitchfork, which sponsors the Chicago indie music festival of the same name, shifted from Logan Square to the Merchandise Mart last week, taking 15,000 square feet for its 20-employee local staff, plus 17 others working for its publisher parent.

SNAP INC LAUNCHES "SNAP TO STORE" TO TRACK WHEN ADS DRIVE USERS TO ACTUAL STORE LOCATIONS
Snapchat once pledged not to be creepy with advertising. But the app does know an awful lot about where its users go in the real world. To help advertisers leverage that unique data, Snap Inc. is set to roll out Snap to Store. Marketers will be able to use the tool to measure whether their ad campaigns on the Snapchat app actually drive users to specific locations, like stores, restaurants and movie theaters.

FINANCIAL TIMES NOW HAS 650,000 DIGITAL SUBSCRIBERS AND DIGITAL REVENUES HAVE NOW OVERTAKEN PRINT
It’s a significant milestone for the 129-year-old organisation, and is validation that the content is paying for itself, not through the proxy of advertising. Jon Slade, the FT’s Chief Commercial Officer explained that it was the result of over a decade of hard work through the digital transition

FRENCH START UP "BRUT" EYES U.S. EXPANSION
In late January, at the height of the confirmation hearings for Donald Trump’s cabinet secretaries, a video showing Bernie Sanders grilling education secretary Betsy DeVos, energy secretary Rick Perry, and EPA administrator Scott Pruitt took off on Facebook, accumulating more than 13 million views.

NBC-UNIVERSAL LAUNCHES THE "LARGEST ECOSYSTEM FOR MOBILE ADVERTISING"
They aim to provide one-stop shopping to place ads on 300 premium properties from 70 media companies. Now when advertisers come to NBCUniversal, they'll be able to not only buy ads across the company's digital and traditional platforms, but also across the premium mobile sites for whom Kargo sells ads — venues from Hearst to NYTimes.com. Together NBCUniversal and Kargo will offer advertisers access to over 171 million people.

BAUER MEDIA'S INTOUCH AND LIFE & STYLE BRANDS EXPERIENCE RECORD GROWTH
Bauer Media Group USA's digital business - Bauer Xcel Media USA - today announced that two of their entertainment brands, InTouchWeekly.com and LifeAndStyleMag.com achieved record organic traffic to their websites. The two brands have also achieved record organic growth year over year.

TRIBUNE DUMPS SOME WEBSITES LAYS OFF STAFF
Tribune Media will lay off several staff members and is shutting down the editorial side of its properties Screener TV and the planned relaunch of Television Without Pity. Screener will, however, keep its programming guide up and running. At least 12 people got the pink slip on Wednesday

BUSTLE INSTALLS FASHION MARKET EDITOR
Bustle, the largest independent media property for women, reaching 50 million unique readers a month, announced today that Gabrielle Prescod has joined Bustle as Senior Fashion Market Editor. This marks the first market hire for Bustle's rapidly expanding fashion and beauty vertical. In the new role, Prescod will lead styling Bustle's original photos spanning entertainment, fashion, beauty and original stock photography, as well as create shopping roundups and fashion content for the site. Prescod will report to Bustle's Deputy Editor of Fashion and Beauty Kara McGrath. 

CONDE NAST'S VANITY FAIR ERECTING DIGITAL PAYWALL
The magazine that President Trump called “dead” is trying something new. Vanity Fair is planning to roll out a digital paywall. Editor-in-chief Graydon Carter wants the new paywall ready in the next two to six months. Years ago, the magazine very rarely made select print features subscriber-only.


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Your Media Morning: Meredith Comes up Short, Pitchfork Shutters Print Magazine, Digital Revenue Overtakes Print at FT , VanityFair Erecting Paywall Reviewed by Editor on Thursday, April 13, 2017 Rating: 5
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