Time Inc's The Drive Website Will Now Help You Buy a New Car

Car enthusiasts who have been frequenting Time Inc's TheDrive.com website are now getting a helping hand from the nearly 2 year old website which now offers up the latest car data and will connect users with local car dealers with the best offers via a new SHOP platform. The new capabilities comes via a buddy up with Detroit Trading which is an automotive shopper intelligence firm. The new function puts the design and quote process in the hands of users all in one location.

“This initiative starts with the user’s needs at the core. With this new car research platform, users can start by reading feature articles about cars and car culture, then go from imagining themselves behind the wheel straight to pricing models and connecting with dealers. It’s car enthusiast catnip—doubly so for those in-market," said Eric Goeres, GM, The Drive.

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