The appetite for interactivity at the old media companies continue this time at Disney. The company says it will test interactive ads on ABC.com when it begins showing prime-time ABC television shows on the Web. This is an effort to cut out the short spots that we all hate on regular TV.
Disney is hoping it can get viewers to watch ads if they can download shows for free on abc.com. But see, the funny this is that we really don’t like ads unless it’s during the super bowl. Usually if we are watching television, regular people just flip to another channel until we think the commercial is over then we flip back. The test, which starts May 1, offers streaming video of "Desperate Housewives," "Alias," "Commander in Chief" and "Lost" about 12 hours after each episode airs on the East Coast.
Disney didn’t have any problem finding advertisers who will stop at nothing to get you to buy their product and/or use their service. When word got out that they were testing something new, the usual greedy bunch lined up right away. The companies who are set to get a shot at plugging their product/service are: AT&T Inc, Cingular, Toyota Motor Corp., Ford Motor Co., Procter & Gamble Co., Unilever Plc, General Electric Co's Universal Pictures and Walt Disney Pictures, and get this they all turned in their ads about two weeks ago. More....
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