A press release from Mansueto Ventures the new owners of the two pubs above, FastCompany and Inc magazine hit our inbox yesterday and we forgot to post it how silly of us. Anyway it seems as though Mansueto is dead serious about growing circ for the publications. They're so serious they announced several key strategic appointments to its Consumer Marketing department to expand the titles’ brand and circulation initiatives. Mansueto must have their eye on young readers because their new team ranges from age 24 to 36.
read full press release
FAST COMPANY AND INC. MAGAZINES MAKE STRATEGIC HIRES TO EXPAND BRAND AND CIRCULATION
Consumer Marketing Department Doubles In Size
NEW YORK, July 11, 2006 -- Mansueto Ventures LLC, the publisher of Fast Company and Inc. magazines, today announced several key strategic appointments to its Consumer Marketing department to expand the titles’ brand and circulation initiatives.
Patrick Hainault, 36, appointed consumer marketing director of both titles will report directly to Chief Financial Officer Mark Rosenberg. Third Party Sources Marketing Manager Brian Knowles, 29, Traditional Marketing Manager Tracy Chan, 25, and Assistant Marketing Manager Ryan Mattek, 24, will work under Hainault in Mansueto’s New York City offices.
“We have a team in place that will lead our continuing efforts to market aggressively to readers and to build circulation for Fast Company and Inc.,” said Mark Rosenberg, chief financial officer, Mansueto Ventures LLC. “I look forward to working with Patrick and his team to grow our brands, and to continue building what have become two of the most dynamic ‘go-to’ business titles in the country.”
The four appointments announced today will more than double the size of the staff handling circulation for Fast Company and Inc. and underscore Mansueto’s commitment to the growth of its business titles. The team has significant experience working with some of the most prominent publishers in the country, including Time, Inc., Meredith and Time 4 Media.
Hainault comes to Fast Company and Inc. from Time, Inc. where he worked on titles ranging from Entertainment Weekly to This Old House and Popular Science. Previously, he was at American Family Publishers and is a graduate of Princeton University. Hainault’s team is well positioned to lead the company’s consumer marketing efforts:
Brian Knowles, who will manage third-party and agent sales, partnerships and newsstand efforts, comes to Mansueto from Meredith Publications. Previously, he was at Time 4Media where he managed third-party business for its 10 titles, including Field & Stream, Popular Science, Golf and Ski. Knowles is a graduate of the University of Pennsylvania.
Tracy Chan, who will oversee direct-to-publisher marketing programs, including direct mail, renewals and insert cards, joins Mansueto from Forbes, where she managed acquisition marketing for American Heritage and a host of financial newsletters. She is a graduate of Columbia University.
Ryan Mattek, who will handle reporting on consumer campaigns and assist in executing acquisition efforts, is a recent graduate of the Milwaukee School of Engineering.
About Inc. Magazine Inc., the only major business magazine dedicated exclusively to owners and managers of fast-growing private companies, delivers real solutions for today’s innovative company builders. It provides hands-on tools and market tested strategies for managing people, finances, sales, marketing and technology. Inc., a Mansueto Ventures LLC publication, inspires and informs, with cutting-edge coverage that reflects our readers’ energy, brashness, and imagination. Visit http://www.inc.com/.
About Fast Company Magazine Award-winning Fast Company magazine covers the ideas, trends and visionaries that are sparking change and creating the future of business. Fast Company is ranked at or near first in virtually every business purchase decision maker category both in print and online. Now celebrating its 10th year anniversary, Fast Company is owned by Mansueto Ventures LLC. Visit http://www.fastcompany.com/. # # # |