Digital media company Say Media, is selling off its popular websites like xojane.com, Fashionista.com and others
Say Media CEO Matt Sanchez has grown tired of the media side of his business and so he is sprinting for the exit. Mr. Sanchez told Digiday that the company is going back to its tech roots and is selling all its media properties. The company still kept its hand in the tech biz but decided it was too hard to balance that and producing consumer publications. The company hopes to find a buyer for its websites before the end of the year. A sale will definitely lead to the shuttering of some of the sites.
“When we launched Say, it was really about, how do you provide technology and services for independent media,” he said. “It was this vision of building the modern media company by building, partnering with and buying independent media companies, build the tech beneath it and think holistically about the entire media stack. We just came to the conclusion that it’s very difficult to do both.”
